Mastercard x Camila Cabello Collaboration to Bring Exclusive Experiences and Priceless Surprises to Fans
January 22 2019 - 4:16PM
Business Wire
From behind-the-scenes access to intimate
performances, collab brings fans closer to the music
Mastercard today announced a deal with GRAMMY nominated,
chart-topping recording artist Camila Cabello focused on the
delivery of truly unforgettable fan experiences for Mastercard
cardholders and Camilizers. Kicking off next month, Mastercard will
start to roll out Priceless experiences that reflect the
exclusivity, collaboration and access the partnership will provide,
allowing fans to experience Cabello’s music like never before.
This press release features multimedia. View
the full release here:
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NEW YORK, NY - DECEMBER 06: Singer Camila
Cabello on set filming her new Mastercard ad which will highlight
her new collaboration and bring to life some of the exclusive
experiences cardholders will enjoy. (Photo by Dave Kotinsky/Getty
Images for Mastercard)
The first output of this collaboration will be a private show
for fans and Mastercard cardholders in Los Angeles leading in to
the 61st GRAMMY Awards®. The intimate show is set to take place at
the famed Orpheum Theatre on February 6th and is sure to be an
evening filled with the unexpected. Tickets to the Camila Cabello
show will be available for purchase with a Mastercard beginning on
Wednesday, January 23rd at 12 PM PST. Information about the L.A.
show and ticket purchase will be available on
PricelessCities.com.
“I am thrilled to be a part of a collaboration that offers me
the opportunity to engage with my fans in a way that brings them
closer to the music,” says Cabello. “I can’t wait for fans to see
what surprises we have in store.”
The partnership will bring together Mastercard expertise in
delivering Priceless experiences aligned with cardholder passions
together with Cabello’s global influence and commitment to her fan
base in order to deliver something truly special. After a
tremendous year that includes the introduction of her first solo
album Camila, first solo tour “Never Be The Same” and the chart
topping success of her debut album and music, the collaboration
between Cabello and Mastercard will focus on exclusive access to
co-created content, events and experiences, as well as fan
engagement.
“Consumers today seek real experiences and true interactions
with the people who inspire them in their day to day life and as an
empowering role model to her fans and beyond we are honored to
partner with Camila,” said Cheryl Guerin, EVP Marketing &
Communications for Mastercard. “She encapsulates our brand values
and we applaud her commitment and appreciation for fans. We look
forward to working together to bring fans closer to their passion
for music and inspiring them to Start Something Priceless of their
own.”
The collaboration will be supported by a fully integrated
marketing communications platform that encompasses a wide-reaching
media campaign across social, print, radio, television and digital
platforms.
Multi Grammy nominated Cuban born singer/songwriter Camila
Cabello (Epic Records / SYCO) released her debut solo album, CAMILA
in January 2018 to rave reviews. It debuted at #1 on the Billboard
200 chart at the same time as her single “Havana” Reached #1 on the
Billboard Hot 100 chart, making Camila the first soloist in nearly
15 years to reach the #1 spot on both the Hot 100 and Billboard 200
charts in the same week. The RIAA gold-certified album, CAMILA,
launched its debut at #1 on over 100 iTunes charts around the
world, breaking the record for most #1 positions for a debut album
in iTunes history. At the end of 2018, Camila was nominated for two
Grammy awards, “Best Pop Vocal Album” for her album, CAMILA, and
“Best Pop Solo Performance” for “Havana” (Live). She took home
awards for Artist of the Year and Video of the Year for her hit
“Havana” at the 2018 Video Music Awards. Beginning her official
solo career after four years in Fifth Harmony, Camila released her
RIAA 7x platinum smash hit “Havana,” in August 2017 where it
obtained the #1 spot on the pop radio chart, marking her second top
40 #1 as a solo artist. Furthermore, “Havana” hit #1 on iTunes
overall top songs chart, #2 on the Spotify Global chart and hit #1
in 80 countries around the world. “Havana” is the first song by a
female artist to reach No. 1 on Billboard’s Adult Contemporary, Pop
Songs and Rhythmic Songs charts in 22 years, it has earned 1.1
billion on-demand U.S. streams, according to Nielsen Music, and
attained the longest run at No. 1 on Pop Songs for any song by a
female artist since 2013. Her double-platinum single “Never Be The
Same,” was released in January 2018 and peaked in the top 10 of the
Billboard Hot 100 chart. Camila had previously earned a
chart-topping smash with her recent double platinum-certified hit
“Bad Things” with MGK. The track generated over 400 million
on-demand streams. As a result of its success, she became the fifth
female artist to hit #1 on the Pop songs chart with and without a
group. In November 2018, Camila was named the new ambassador for
Save the Children.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a
technology company in the global payments industry. Our global
payments processing network connects consumers, financial
institutions, merchants, governments and businesses in more than
210 countries and territories. Mastercard products and
solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on
Twitter @MastercardNews, join the discussion on
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Mastercard CommunicationsSarah
ElySarah.Ely@Mastercard.com(914)325-4716
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