MONETT, Mo., Aug. 7, 2018 /PRNewswire/ -- Jack Henry & Associates, Inc. (NASDAQ:JKHY)
is a leading provider of technology solutions and payment
processing services primarily for the financial services industry.
Its JHA Payment Solutions™ group today announced the successful
completion of its first custom Priceless Surprises®
campaign with Mastercard®.
As a strategic partner with Mastercard, JHA Card Processing
Solutions™ (CPS) offered its financial institution clients the
opportunity to participate in the Priceless
Surprises campaign, encouraging card use and loyalty by
offering cardholders the chance to win rewards ranging from
$500 statement credits to
once-in-a-lifetime trips. The incentives were awarded during a
six-month period and the campaign message reached nearly 1.8
million cardholders. Every participating institution was allotted
three $500 incentives, ensuring that
the opportunity to build cardholder loyalty and increase revenue
was well distributed. JHA Payment Solutions offered this program
and its associated marketing materials at no cost to financial
institutions.
CPS Mastercard issuers who participated in the promotion have
seen increases in both the number of transactions completed and the
total dollar amount spent – a surge of nearly 2.2 million and
$49 million, respectively. On an
individual level, participating financial institutions averaged a
$27.67 increase in spend per account,
and a 2% increase in transactions during the promotional
period.
FMBBank of Tallahassee, Fla.,
saw a steady increase in signature authorizations throughout the
course of the campaign, ultimately increasing its total
transactions about 10% from the start of the campaign in
November 2017 until it was complete
in May 2018. According to
Debara Jump, marketing officer at
the bank, "Our customers responded well to the Priceless Surprises
campaign. Moving a card to top of wallet choice is always a
challenge; now that our card is being considered more frequently,
we will work to continue that momentum."
The grand prize winner of the campaign was a cardholder from
Arlington, Texas-based Texas Trust
Credit Union. Shelley Carlson, vice
president of marketing for the credit union, shared, "Texas Trust
Credit Union aims to help members build brighter financial futures
and work toward their dreams. Being able to surprise a member with
an experience like this is a great opportunity to highlight what we
are all working toward. Thanks to our partnership with Jack Henry & Associates and Mastercard, our
winning member will be gifted a trip for two to New York City. This will be their first time
visiting the city, so it is truly a Priceless Surprise."
Greg Adelson, vice president of
Jack Henry & Associates and
general manager of JHA Payment Solutions, added, "We were thrilled
to offer our JHA Card Processing Solutions customers the exclusive
opportunity to participate in the Priceless Surprises campaign. We
are the only processor to offer this campaign through Mastercard,
which is a testament to CPS' commitment to helping our customers
succeed with their card programs. Helping banks and credit unions
influence consumer spending further positions their card portfolios
for growth and success, and we're pleased that this promotion had a
clear and meaningful impact on card usage and spend."
As a result of the resounding success of this campaign,
Jack Henry & Associates and
Mastercard expect to conduct a second custom Priceless Surprises
campaign beginning in October 2018.
CPS Mastercard issuers may opt-in until August 14, 2018 here:
https://jhapromotionportal.com.
About Mastercard
Mastercard (NYSE:
MA), www.mastercard.com, is a technology company in the global
payments industry. We operate the world's fastest payments
processing network, connecting consumers, financial institutions,
merchants, governments and businesses in more than 210 countries
and territories. Mastercard products and solutions make everyday
commerce activities – such as shopping, traveling, running a
business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MastercardNews, join
the discussion on the Beyond the Transaction Blog
and subscribe for the latest news on the Engagement
Bureau.
About Jack Henry &
Associates, Inc.
Jack Henry
& Associates, Inc.® (NASDAQ: JKHY) is a leading
provider of technology solutions and payment processing services
primarily for the financial services industry. Its solutions serve
more than 9,000 customers nationwide, and are marketed and
supported through three primary brands. Jack Henry
Banking® supports banks ranging from community banks
to multi-billion-dollar institutions with information processing
solutions. Symitar® is a leading provider of
information processing solutions for credit unions of all
sizes. ProfitStars® provides highly
specialized products and services that enable financial
institutions of every asset size and charter, and diverse corporate
entities to mitigate and control risks, optimize revenue and growth
opportunities, and contain costs. Additional information is
available at www.jackhenry.com.
Statements made in this news release that are not historical
facts are forward-looking information. Actual results may
differ materially from those projected in any forward-looking
information. Specifically, there are a number of important
factors that could cause actual results to differ materially from
those anticipated by any forward-looking information.
Additional information on these and other factors, which could
affect the Company's financial results, are included in its
Securities and Exchange Commission (SEC) filings on Form 10-K, and
potential investors should review these statements. Finally,
there may be other factors not mentioned above or included in the
Company's SEC filings that may cause actual results to differ
materially from any forward-looking information.
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SOURCE Jack Henry &
Associates, Inc.