SHANGHAI, China, Aug. 16, 2011 /PRNewswire/ -- Suntech Power
Holdings Co., Ltd. (NYE: STP), the world's largest producer of
solar panels, has selected Weber Shandwick to lead the company's
global corporate communications strategy, providing strategic
public relations counsel, corporate positioning, media training and
relations, as well as reputation management.
The global corporate appointment, led out of Weber Shandwick's
Shanghai office, comes after a
competitive pitch and is a direct result of the firm's previous
work in developing a comprehensive corporate communications program
for Suntech.
Weber Shandwick's San Francisco
team also will deliver communications services for Suntech's
business in North America through
the firm's San Francisco and
Toronto offices, providing
strategic public relations counsel and positioning to key North
American markets, media training, media relations and event
management.
"We are pleased to partner with Weber Shandwick during this very
exciting time for Suntech," said Edwin
Huang, Vice President, corporate marketing, Suntech. "As
renewable energy becomes an increasingly important issue, our aim
is to continue making solar solutions more accessible to markets
around the world. Weber Shandwick has proven to be an excellent
match in helping us find clarity in communicating Suntech's story
because of its impressive array of senior counselors and
industry-leading expertise in energy innovation and cleantech."
"We are excited to be working with such an inspirational and
visionary company like Suntech and feel that the chemistry is
right. With the energy issue taking center stage in every
region of the world, we will partner with Suntech to convey its
vision of empowering a solar tomorrow," said Darren Burns, managing director, Shanghai & Guangzhou, Weber Shandwick. "We have
designed and will execute a robust communications strategy for
Suntech, which will raise the company's leadership profile and
position it as a champion of the solar energy industry."
The Weber Shandwick Cleantech practice, founded in 2005,
includes communications veterans, former entrepreneurs, policy
experts, ex-journalists and social media strategists with
experience in a variety of sectors, including renewable energy
generation, power storage, energy efficiency, utilities and smart
grid, materials, advanced transportation, biofuels, green IT and
more.
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with
offices in 74 countries around the world. The firm's success is
built on its deep commitment to client service, our people,
creativity, collaboration and harnessing the power of Advocates -
engaging stakeholders in new and creative ways to build brands and
reputation. Weber Shandwick provides strategy and execution across
practices such as consumer marketing, healthcare, technology,
public affairs, financial services, corporate and crisis
management. Its specialized services include digital/social media,
advocacy advertising, market research, and corporate
responsibility. In 2010, Weber Shandwick was named Global Agency of
the Year by The Holmes Report for the second year in a row; an
'Agency of the Decade' by Advertising Age, Large PR Agency of the
Year by Bulldog Reporter, a Digital Firm of the Year by PR News,
and Top Corporate Responsibility Advisory Firm by CR Magazine. The
firm has also won numerous 'best place to work' awards around the
world. Weber Shandwick is part of the Interpublic Group (NYSE:
IPG). For more information, visit http://www.webershandwick.com or
http://www.webershandwick.asia.
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Amanda Mohar
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Jennifer Norton
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Weber Shandwick
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Weber Shandwick
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+86
10.8569.9875
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212.445.8314
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amohar@webershandwick.com
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jnorton@webershandwick.com
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SOURCE Weber Shandwick