CHICAGO, June 28, 2011 /PRNewswire/ -- R/GA, the agency
for the digital age®, is pleased to announce it has been
appointed global digital agency of record (AOR) for Grey Goose, the
world leader in premium vodka. The agency will be responsible for
developing and executing a comprehensive digital strategy
stretching across multiple channels for the luxury spirit
brand.
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The account will be based out of R/GA's growing Chicago office and be fully integrated with
the agency's worldwide network. Work for Grey Goose will encompass
a range of duties including advanced platform development and
mobile and social initiatives.
"Grey Goose Vodka is one of the best-known and most
well-respected brands in its category," said Bob Greenberg, chairman, CEO, global chief
creative officer at R/GA. "Being named as Grey Goose's first-ever
digital AOR is a great moment and the beginning of a tremendous
partnership. We look forward to working closely with Grey Goose and
lending our expertise to building out a world-class digital
program."
The agency will leverage its experience in digital innovation to
strengthen the connections between the brand and its consumers.
R/GA's agency model fosters diversity and collaboration across its
global network, allowing multidisciplinary teams to work together
from the inception of a project.
Luxury spirits marks the second new category for R/GA in 2011,
after the agency was named digital AOR by flavoring leader
McCormick & Company. The agency continues to evolve and build
on its leadership position in the digital space, scaling globally
along with the needs of its growing client roster.
About R/GA
R/GA is a full-service agency that transforms the way people
interact with brands. A commitment to design, technology, strategy,
and innovation defines R/GA's continuing legacy as an iconoclast in
the world of communications and marketing. With a range of holistic
offerings, including both inbound and outbound services, along with
a specialization in brand development, mobile, and retail, R/GA's
agency model is adaptable to the ever-changing needs of consumers
in the digital landscape.
Founded in 1977, R/GA has received the most prestigious creative
awards for film, broadcast, design, advertising, and interactive.
It was selected Adweek's "Digital Agency of the Decade" and
"Digital Agency of the Year" in 2009. Advertising Age also
named R/GA one of the "Top 10 Agencies of the Decade," and included
the agency on its "Digital A-List" in 2009. Headquartered in
New York, R/GA is part of The
Interpublic Group (NYSE:IPG), one of the world's largest
advertising and marketing services organizations. For more
information on R/GA, please visit us on Facebook
(http://www.facebook.com/rga) and Twitter
(http://twitter.com/rga).
SOURCE R/GA