Hill Holliday Awarded Supercuts Media AOR Business

Today, Hill Holliday announced it was awarded the media AOR business for Supercuts following a review that consisted of five agencies. The assignment entails media strategy, planning and buying across all channels. Headquartered in Minneapolis, Supercuts is a leading hair salon brand with over 2,100 locations in the United States, Canada, Puerto Rico and the UK.

"We were truly impressed with Hill Holliday's approach to our business,” said Sandi Jucha, National Advertising Manager for Supercuts. “They showed a great combination of media innovation and a focus on driving tangible business results that we believe will greatly benefit Supercuts." Ms. Jucha identified Hill Holliday’s ability to help clients rethink their approach to media to drive business, as the driving force for choosing Hill Holliday as their new media partner.

"We couldn't be more excited to begin our relationship with Supercuts," said Baba Shetty, Hill Holliday's Chief Media Officer. "We've had great success using a data-driven approach to media to deliver great results for other clients, and look forward to doing the same for Supercuts."

Mr. Shetty adds that the Supercuts review and win, points to a growing trend of brands reaching out to Hill Holliday for its strong media capabilities. "Given today’s communications landscape we benefit greatly from having never unbundled media. Part of the reason our media capabilities consistently achieve top marks from our clients is the unique perspective and talent we are able to offer as an integrated agency. The Supercuts win is further evidence of that."

About Hill Holliday

Hill Holliday’s purpose is to create a singular, resonant idea upon which a company can build business success that endures for years, even decades. The ultimate reward for such a mission? Relationships that endure. Hill Holliday’s top five clients have been partners of the agency for an average of 16 years, five times longer than the industry standard. Their resonant ideas have achieved the highest international accolades for creativity and effectiveness: Hill Holliday has the distinction of being one of the very few agencies in the world to be awarded the Grand Prix at Cannes, the Grand Clio, and the Grand Effie. Behind this grand thinking are 850 employees in Boston, New York, and Greenville who bring talent and expertise to every area of communications – strategy and planning, advertising, digital and social, media planning and buying, and branded content -- on behalf of industry leaders like Verizon Wireless, Bank of America, Liberty Mutual, Dunkin’ Donuts, John Hancock, Chili’s, Novartis, and Major League Baseball. www.hhcc.com

About Regis Corporation

Regis Corporation (NYSE:RGS) is the beauty industry's global leader in beauty salons, hair restoration centers and cosmetology education. As of September 30th, 2010, the Company owned, franchised or held ownership interests in over 12,700 worldwide locations. Regis' corporate and franchised locations operate under concepts such as Supercuts, Sassoon Salon, Regis Salons, MasterCuts, SmartStyle, Cost Cutters, Cool Cuts 4 Kids and Hair Club for Men and Women. In addition, Regis maintains an ownership interest in Provalliance, which operates salons primarily in Europe, under the brands of Jean Louis David, Franck Provost and Saint Algue. Regis also maintains ownership interests in Empire Education Group in the U.S. and the MY Style concepts in Japan. System-wide, these and other concepts are located in the U.S. and in over 30 other countries in North America, South America, Europe, Africa and Asia. For additional information about the company, please visit the corporate website at www.regiscorp.com.

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