HP Inc. (NYSE: HPQ) today announced the expansion of HP+, the
smartest printing system2 designed for consumers and small
businesses. In a time when demand for printing is high (+6%
NPD/GFK)3, driven by millions of people working and learning from
home, HP+ is modernizing today’s printing experience. Powered
by a new cloud-based ecosystem, HP+ makes printing more secure,
productive, and sustainable than ever1.
“HP+ is a fundamental shift in the printing experience,” said
Tuan Tran, President of Imaging, Printing & Solutions, HP Inc.
“We’ve put our best printing innovation together into one, smart
system for consumers and small businesses. From category leading
hardware, to the largest supplies subscription service now
including toner, to the best-in-class print app4 now in the cloud,
each of our enhanced experiences for HP+ were designed to meet the
expanded needs of those who depend on their printers most.”
Smart Printer Consumers and small businesses
today have higher expectations on devices to meet their expanded
needs. In addition, 70% of consumers believe smart tech makes life
easier5. With the new HP+ cloud ecosystem, consumers and small
businesses are able to stay connected and secure with exclusive,
new features:
- New Cloud resiliency automatically detects and fixes
connectivity issues6.
- New Smart Security monitoring helps detect and prevent
malware attacks6.
- New Native in-OS printing enables printing from virtually
anywhere on any device6.
- New Private Pickup lets you hit print now and pick up
later when you’re at the printer.
- New Smart Dashboard helps you manage your printer in one
convenient place.
- New, one-year extra HP warranty.
HP+ will first launch with the new HP LaserJet M200 Series, Red
Dot design award winner, as well as HP OfficeJet Pro 8000e and
9000e Series, DeskJet 2700e and 4100e Series, and ENVY 6000e and
6400e Series.
To deliver HP’s highest quality, most reliable, and more
sustainable printing experience – HP+ smart printers only work with
Original HP ink and toner.
Smart Ink SubscriptionIn 2020, eCommerce sales
grew by more than 16.5% worldwide7 accelerated not only by the need
for contactless shopping, but also by the convenience consumers
have grown to rely on. For HP Instant Ink, this expansion and
reliance on the delivery economy drove more than 60% year-over-year
growth, reaching more than nine million subscribers. With HP+,
customers receive a six-month trial of ink or toner8.
- Subscribe and save up to 50%9, 10 on superb-quality Original HP
Ink and Toner, with print plans starting at $0.99 per month.
- New toner print plans now available.
Smart AppIn addition to the need for
cloud-based solutions and convenient subscriptions – consumers and
small businesses have also grown to rely on mobile ubiquity. With
the HP Smart App, which has more than 48M active monthly users,
customers are able to enjoy the ability to print and scan from
virtually anywhere.
- With HP+, enjoy HP Smart Advance features such as advanced
scanning, mobile fax, and productivity features for 24
months6.
- Easily access Google Drive, Dropbox, and more.
Smart for the Planet Lastly, it’s clear – the
planet matters to our customers; 3 out of 4 consumers consider
sustainability important when purchasing a printer11. With HP+, we
are building on our commitment to a future that is forest positive
promoting net zero-deforestation prints and closed loop cartridge
recycling:
- With our new Forest First feature, HP invests in the
restoration and preservation of healthy forests12.
- HP recycles your used ink cartridges to help create new
ones13.
Pricing and AvailabilityMore information on
HP+, including pricing and more details on HP+ hardware (including
functionality equivalent non-HP+ devices) can be found at
hp.com/plus.
About HP Inc.HP Inc. creates technology that
makes life better for everyone, everywhere. Through our product and
service portfolio of personal systems, printers, and 3D printing
solutions, we engineer experiences that amaze. More information
about HP Inc. is available
at http://www.hp.com.
1HP+ smarter printing system: Utilizing
technology in the HP+ system and compared to HP standard consumer
printers without HP+. HP+ printers are ready when you are with
improved connectivity utilizing Smart Driver and Print/Scan Doctor
technology, more secure with Smart Security technology, more
productive through HP Smart Advance features included for 2
years, and more sustainable by enabling Forest First printing and
net-zero deforestation prints
2The Smartest Printing
System: Compared to the majority of competing
in-class, A4, cartridge-based networked inkjet MFPs <$488USD and
<€300 and monochrome laser printers <$149 USD and <€150
and MFPs <$199 USD and <€210. Print system
defined as OEM printer used with only same-brand OEM cartridges.
Criteria for the smartest printing system includes specific Wi-Fi
connection resiliency features and security features,
cloud-connected capabilities, features and scale of supplies
subscription services and OEM print app functionality. Keypoint
Intelligence April 2021 study commissioned by HP, based on research
of OEM published information publicly available as of 3/24/2021.
Market share as reported by IDC Q4 2020 Quarterly Hardcopy
Peripherals Tracker - Final Historical for North America and EMEA.
See keypointintelligence.com/HPPlusSmartest
3+6% NPD/GFK: Based on combination of NPD and
GFK monthly sales data; YoY comparison for time periods Jan-Aug
2019 vs Jan-Aug 2020
4Best-in-class mobile
print app: Compared to OEM printing apps for the majority
of top-selling inkjet/laser printers and all-in-ones for the home
and office, priced less than or equal to $449.99 USD. Market share
as reported by IDC CYQ4 2019 Hardcopy Peripherals Tracker. Claim
based on research of printer manufacturer’s print apps and Keypoint
Intelligence - Buyers Lab hands-on testing and study commissioned
by HP. For details, please
see: keypointintelligence.com/HPSmartApp
570% of consumers believe smart tech makes life
easier: Statista Worldwide Smart Tech
Survey
6HP Smart app: Requires the HP Smart app
download. For details on local printing requirements
see www.hp.com/go/mobileprinting. Certain features/software
are available in English language only and differ between
desktop and mobile applications. Subscription may be required.
Subscription may not be available in all countries. See details
at www.hpinstantink.com. Internet access required and must be
purchased separately. HP account required for full functionality.
List of supported operating systems available in app
stores. Fax capabilities are for sending a fax only. After 24
months, monthly fee applies to continue advanced features with HP
Smart Advance. HP Smart Advance is
not available in all countries. For more information,
see www.hpsmart.com.
7eCommerce sales grew by more than 16.5%
worldwide: Shopify Study: The Future of eCommerce
86 months of Instant Ink: Instant Ink sign
up required. Instant Ink not available in all countries. Subject to
monthly page limit of plan selected. Must complete Instant Ink
signup within 7 days of setting up the printer with the
HP-recommended setup process as indicated in the instructions
that came with your printer. Unless service is cancelled within the
promotional period online at www.hpinstantink.com, a
monthly service fee, based on the plan chosen, plus tax and overage
fees will be charged to your credit/debit card. Customer will
be charged for any overage fees and applicable taxes at the end of
each month in the promotional period. Use of in-box ink
or toner cartridge is included in period of offer. One offer
redeemable per printer. Included months offer with Instant
Ink subject to change after 10.31.2021. Offer cannot be
redeemed for cash. Setup Offer may be combined with other
offers; see terms and conditions of the other offer for more
details. Requires a valid credit/debit card, an email address,
and Internet connection to printer. See additional offer
information available during online signup process.
For service details, see www.hpinstantink.com.
9Instant Ink Savings (ink): Based on
monthly subscription cost of HP Instant Ink 700-page plans without
purchase of additional sets of pages compared to cost per page to
print ISO/IEC 24711 pages on most in-class, traditional A4 color
inkjet cartridge printers & MFPs using original standard
capacity cartridges priced for: Australia <299 AUD; New Zealand
<349 NZD; Canada <=399 CAD & United States <399 USD.
Sale prices not considered for this study. HP Ink Advantage
printers excluded due to non-standard hardware & supplies
model. Buyers Lab July 2020 study commissioned by HP, based on
publicly available information as of June 1, 2020. Printers
selected by market share in IDC Quarterly Hardcopy Peripherals
Tracker - Final Historical 2020Q1. For details:
www.keypointintelligence.com/HPInstantInk.
10Instant Ink Savings (toner): Based on
monthly subscription cost for U.S. and Canada for toner HP Instant
Ink 1,500 page plan vs. transactional cost per page of in-class
monochrome A4 laser printers and MFPs < $450 USD that use
original, standard-capacity integrated cartridges (toner and drum
in one cartridge). Buyers Lab April 2020 study commissioned by HP,
based on research of publicly available information as of
04/24/2020. Printers selected by market share as reported by IDC
Quarterly Hardcopy Peripherals Tracker - Final Historical 2019Q4
for U.S. and Canada. For details and latest report,
see: www.keypointintelligence.com/HPTonerService.
113 out of 4: HP Print Sustainability Value
Proposition Research
12Forest First: With HP+, every print -
regardless of paper brand – is addressed through HP’s Forest
Positive Framework to counteract risks of deforestation. HP
brand paper is sourced only from certified responsibly managed
forests or from recycled content. For other brands of paper,
HP invests in restoration, protection or in working forests
recovery projects in key regions, for instance Brazil, sufficient
to balance any paper used by HP+ customers that may not have been
responsibly sourced. Read more about projects and our
partners at hp.com/forestfirst.
13Cartridge recycling: Through the HP Planet
Partners program (where available), recycled plastics are used as
raw material and combined with other materials to help make new
Original HP cartridges and other everyday products. For details:
www.hp.com/hprecycle
Contact:Jaclyn MontalvoHP
Inc.jaclyn.montalvo@hp.com
Photos accompanying this announcement are available
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