HP and Adobe Fuel New Era of 3D Production Technology for Creatives
November 04 2019 - 9:05AM
Today at Adobe® MAX, HP Inc. and Adobe announced Project Captis, a
collaboration between HP and Adobe to develop and deliver an
end-to-end product that can transform physical materials into
digital 3D materials, equipping users with workflow efficiency
gains while helping reduce time and costs. Project Captis takes
advantage of Z by HP technology and Adobe Substance Alchemist
software to take creative workflows to the next level.
HP and Adobe plan to deliver Project Captis to partners
across various industries, including game development, ecommerce,
architecture and fashion, among others. Project Captis kicks off at
Adobe MAX and will run through 2020.
“HP is at the forefront of bridging digital and physical worlds
by providing a comprehensive ecosystem of tools and solutions to
the creative community, and we will continue to progress as the
landscape and needs of creators evolve,” said Alex Cho, president,
Personal Systems, HP Inc. “Today, with Adobe and Project Captis, we
are raising the bar for how creative pros manage their digital
workflows and evolve their craft.”
“At Adobe we’re passionate about building tools and services
empowering digital artists,” said Sebastien Deguy, VP of 3D &
Immersive, Adobe. “Our collaboration with HP through Project Captis
takes us one step closer to the fastest and most efficient way for
creatives to digitalize materials and use them in their 3D design
process.”
Studio of the Future: Changing the Way the World
Creates
Creating innovative solutions for the high-end creator space for
more than 80 years, only HP can be trusted to innovate across all
phases of the creative process. The HP ”Create Ecosystem” spans
Personal Systems, 2D Imaging, 3D Printing, and Digital
Manufacturing.
THE HP CREATE ECOSYSTEM
- Capture inspiration from the physical world
and bring it into the digital
- Create concepts in real time with the powerful
tools a creator deserves
- Experience ideas in a new way by bringing them
to life in the physical world
A transformation in today’s creative workflows, for example from
3D to visual effects to graphic design, highlights why the
continued evolution and innovation of creator tools is critical.
Creators working in 3D and visual effects require photorealism and
color accuracy. Project Captis enables a workflow that brings
creators real-world material capture in a new way. When this
technology is combined with the full potential of HP 2D and 3D
printing, the technology captures images of real-world materials
and processes the raw images into digital materials via photometry.
Creators then use these digital materials as elements for computer
visualization or on HP’s 2D/3D printing ecosystem. Through this
collaboration, HP aims to deliver a solution that drives 3D design
and production technology forward.
As an industry leader for creators around the world, HP
continues to curate solutions for creative professionals and
enthusiasts. Z by HP is designed for serious creative professionals
who have the utmost passion for their creations and strive to
consistently deliver high quality work. Today, HP is also
announcing enhancements to its high-performance compute offerings
for creative professionals. The HP Z4 Workstation, HP’s
best-selling performance workstation, now ships with the option to
upgrade to Intel’s new Xeon W-2200 and Core X-series processors.
This upgraded server-grade processing enables the HP Z4 Workstation
to efficiently scale workflows across computer-aided design, video
editing, and machine learning. Within the HP Create Ecosystem, it
equips creators to develop concepts in real time, from design to
visualization.
Product Lifecycle Enabled by HP 3D Printing
Project Captis is the latest example of HP using its own Multi
Jet Fusion technology to deliver innovation for customers. As part
of its innovative Reinventing HP with Multi Jet Fusion program, HP
used its industry leading 3D printing solution to print every
non-electronic part of the Project Captis hardware with detail
including digital textures as well as all snapfit and lattice
structures, leading to lower costs, faster time to market, and
improved sustainability.
Studio of the Future Experiences at Adobe
MAX
Adobe MAX attendees are encouraged to stop by the Z by HP booth
(#1001) to view and experience how HP is creating the studio of the
future for the today’s most important creative workflows: 3D and
visual effects, video and motion graphics, experience design,
photography, and graphic design. The entire HP Create Ecosystem
will be on display to illustrate creators’ ability to capture,
create, and produce experiences using HP’s end-to-end ecosystem.
Visitors can take advantage of hands-on experiences with Project
Captis at both the Z by HP experience and the Adobe MAX 3D and AR
Village, located at #1241. Additionally, Joshua St. John, Head of
Creators at HP will be hosting breakout session master classes and
hands-on workshops with well-known creatives spanning each creative
workflow, including:
- Bradley G. Munkowitz (GMUNK) a visionary whose creativity and
innovation spans multiple platforms and has established himself as
one of the top visual and design directors in the world.
- Alex Trochut has created design, illustration, and typography
for a diverse range of clients by mixing styles and genres and
drawing equally from pop culture, street culture, fashion, and
music.
- Nidia Dias an Art Director and Designer from Portugal. Her work
is focused mainly on styleframes and look development for
motion.
- Jody Macdonald is an award-winning National Geographic
photographer who has traveled to over 90 countries in search for
the unknown.
- Orlando Arocena an award-winning vector artist and graphic
designer who works in traditional and digital mediums. He received
a 2017 Gold Clio Entertainment Award for “Dia de los Muertos” with
Twentieth Century Fox and MGM studios.
- Rik Oostenbrock a pioneering digital artist who at the age of
14 started developing his love of expression and today works with
big brands globally.
- Shane Griffin an award-winning visual artist and director and
has showcased art films at TED, designed for Kanye West, directed
for the world’s biggest brands, and designed sculptures for top
athletes.
Availability1
- Project Captis pilot program is launching at Adobe MAX and will
run through 2020.
Please visit here for more information about how Z by HP
reinvents the way you create.
HP Newsroom: HP and Adobe Fuel New Era of 3D Production
Technology for Creatives
About HP
HP Inc. creates technology that makes life better for everyone,
everywhere. Through our product and service portfolio of personal
systems, printers and 3D printing solutions, we engineer
experiences that amaze. More information about HP Inc. is available
at http://www.hp.com.
Conor Driscoll, Z by
HP conor.driscoll@hp.comwww.hp.com/go/newsroom
1 Pricing and availability subject to change.
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