The Hershey Company Dresses up Halloween with Frightfully Delicious Treats
October 07 2009 - 12:25PM
Business Wire
With 96 percent of Halloween shoppers planning to purchase candy
this season1, Hershey has brewed up new ‘spook-tacular’ Halloween
treats to excite trick-or-treaters and sweeten seasonal parties and
candy dishes. Nine out of 10 people hand out snack-size candy2, so
Hershey has introduced new assortments of its snack-size treats
dressed in themed shapes and colorful wrappers that will have
trick-or-treaters howling for more. From pumpkin-shaped Reese’s®
Peanut Butter Cups to assorted Hershey®’s Miniatures in festive
foils, Hershey treats offer something for every ghost, ghoul and
goblin celebrating the season. Plus, Hershey is helping
trick-or-treaters satisfy their sweet tooth through an insider’s
guide to which houses will hand out their favorite Hershey treats
this Halloween.
Putting the ‘Treat’ in
Trick-or-Treat
Add a twist on a classic favorite with new Snack Size Hershey’s
Kisses® Brand Milk Chocolates. For the first time in its 102-year
history, the iconic chocolate treat is available in trick-or-treat
packages each containing three individually wrapped Hershey’s
Kisses Chocolates. Reese’s Peanut Butter Cups, the most popular
Hershey candy given to trick-or-treaters2, introduces bags of Snack
Size Reese’s Peanut Butter Pumpkins. Chocolate and peanut butter
lovers can now enjoy this perfectly tasty combination in
festive-shaped, snack-size treats.
To make Halloween shopping eerily easy this season, Hershey
offers a wide array of new candy assortments at retail,
including:
- NEW – Hershey’s Chocolate
Assortment with 28 Snack Size Packages (Hershey’s Kisses Brand
Milk Chocolates, Reese’s Peanut Butter Cups, Milk Duds® Candy and
Hershey’s Cookies ‘n’ Crème Bars)
- NEW – Hershey’s Seasonal
Shapes Assortment with 50 Snack Size Packages (Hershey’s
Tombstone-shaped Moulded Bars in Milk Chocolate and Cookies ‘n’
Crème flavors, and Reese’s Peanut Butter Pumpkins)
- NEW – Hershey’s Candy
Assortment with 100 Snack Size Pieces (Reese’s Pieces® Candy,
Hershey’s Chocolate Lollipops, Milk Duds Candy, Jolly Rancher®
Doubles Candy, Whoppers® Malted Milk Balls and Twizzlers® Rainbow
Twists)
- NEW – Hershey’s Candy
Assortment with 125 Snack Size Packages (Reese’s Peanut Butter
Cups, Whoppers Malted Milk Balls, Hershey’s Cookies ‘n’ Crème Bars,
Almond Joy® Candy Bars and Heath® Milk Chocolate English Toffee
Bars)
- NEW – Frightfully
FunTM Snack Size Assortment (Twizzlers Rainbow
Twists, Twizzlers® Pull-N-Peel® Green Apple, Jolly Rancher
Lollipops, Jolly Rancher Doubles Candy and Good & Fruity®)
- NEW – Good & Plenty®,
Good & Fruity Snack Size Assortment
- NEW – Hershey’s Monster
MixTM Snack Size Assortment (Hershey’s Chocolate
Lollipops, Jolly Rancher Doubles Candy, Whoppers Malted Milk Balls,
Milk Duds Candy, Twizzlers Strawberry Mini-Bars and Jolly Rancher
Cherry Hard Candy Stix)
- NEW – Nuts & More Nuts
Assortment with 28 Snack Size Packages (Hershey’s Mr. Goodbar®,
Almond Joy Candy Bars, Hershey’s Milk Chocolate with Almonds and
PayDay® Peanut Caramel Bars)
- All Time Greats®
Assortment with 100 Snack Size Packages (Kit Kat Wafer Bars,
Whoppers Malted Milk Balls, Reese’s Peanut Butter Cups and
Hershey’s Milk Chocolate Bars)
Trick-or-Treating Tricks of
the Trade
To help trick-or-treaters map their routes this Halloween,
Hershey conducted a national survey to find out which houses were
handing out their favorite Hershey treats. Following are some
“tricks” to increase the odds of receiving desired “treats”:
- Houses with black shutters are
77 percent more likely to hand out Kit Kat Wafer Bars and
trick-or-treaters have a 37 percent greater chance of scaring up a
Kit Kat Wafer Bar from a ranch house².
- Reese’s Peanut Butter Cup lovers
should forego ranch houses and opt instead to ring the bell of
two-story houses where they’ll have a 26 percent greater chance of
receiving the perfect combination of chocolate and peanut
butter².
- Knock on brown doors if seeking
Hershey’s Milk Chocolate Bars. Trick-or-treaters have a 32 percent
greater chance of receiving a Hershey’s Milk Chocolate Bar from
homes with brown doors².
‘Boo-tiful’ Candy
Décor
Hershey also helps celebrate the season with treats adorned in
festive foils to spruce-up home and office candy dishes. Debuting
are Halloween Hershey’s Kisses Brand Milk Chocolates and Halloween
Reese’s Miniatures Milk and Dark Chocolate Assortment, each
individually wrapped in orange and black foils. Also new is
Halloween Hershey’s Miniatures in purple, lime green, orange and
black wrappers, adding a frightfully fun touch to seasonal
décor.
Hershey’s seasonal offerings can be found at retailers
nationwide. For more information on Hershey Halloween products, as
well as costume ideas, spooky screensavers, desktop wallpapers,
delicious recipes, craft activities and party invitations, visit
www.TrickorTreats.com.
About The Hershey
Company
The Hershey Company (NYSE: HSY) is the largest producer of
quality chocolate in North America and a global leader in chocolate
and sugar confectionery. Headquartered in Hershey, Pa., The Hershey
Company has operations throughout the world and more than 12,000
employees. With revenues of more than $5 billion, Hershey offers
such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Kit
Kat, Twizzlers and Ice Breakers as well as the smooth, creamy
indulgence of Hershey’s Bliss chocolates. Hershey is a leader in
the fast-growing dark and premium chocolate segment, with such
brands as Hershey’s Special Dark and Hershey’s Extra Dark. In
addition, Artisan Confections Company, a wholly owned subsidiary of
The Hershey Company, markets such premium chocolate offerings as
Scharffen Berger and Dagoba. For more than 100 years, The Hershey
Company has been a leader in making a positive difference in the
communities where we live, work and do business. The Milton Hershey
School, established by the company’s founder in 1909, provides a
nurturing environment, quality education, housing, and medical care
at no cost to children in social and financial need. The School is
administered by the Hershey Trust Company, Hershey’s largest
shareholder, making the students of Milton Hershey School direct
beneficiaries of Hershey’s success. Please visit us at
www.hersheys.com.
1 National Retail Federation Halloween Consumer Intentions and
Actions Survey, 2008, Iconoculture, 2008
2 Opinion Research Corporation Omnibus Survey, December
2008, conducted on behalf of The Hershey Company
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