Grove Collaborative Launches Grove Wellness, a Personalized Online Health and Wellness Hub
March 14 2023 - 4:06PM
Business Wire
The largest plastic neutral e-commerce retailer
to offer curated assortment of high-quality health and wellness
products
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the
Company”), a leading sustainable consumer products company and
Certified B Corp™, today announced the launch of Grove Wellness, a
dedicated online health and wellness hub that offers customers a
curated assortment of high-quality and affordable health and
wellness products hand-picked by a health expert.
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Grove Collaborative (NYSE: GROV) launches
Grove Wellness, a dedicated online health and wellness hub that
offers a curated assortment of high-quality health & wellness
products. (Photo: Business Wire)
“We are excited about the launch of Grove Wellness,” said Stuart
Landesberg, co-founder and CEO of Grove Collaborative. “According
to survey data, over 75 percent of our customers are currently
buying wellness products and 89 percent of them trust Grove more
than other brands to provide them. Our mission has always been to
make consumer products a positive force for human and environmental
health. The wellness industry is also larger than the home care
industry and growing faster. This represents an incredible
opportunity to advance our mission and grow our business.”
The Grove Wellness hub features a comprehensive personalization
engine, making recommendations to meet the ever-evolving health and
wellness needs of Grove’s customers and their families. With more
than 1.3 million active customers, Grove currently sells more than
200 products across 40 brands in the health and wellness category,
including multivitamins, women’s health, digestion, immunity,
sleep, beauty and more. With plans to introduce more third-party
brands throughout the year, Grove seeks to prioritize products that
offer ingredient transparency, NSF certification and sustainable
packaging.
“There is a real need for sustainability leadership in
wellness,” adds Mr. Landesberg. “We see confusion not only in terms
of ingredients, but also sustainability, packaging waste and how to
identify values-aligned options in the category. We are excited to
work with the industry to drive change in health and wellness just
as we have in other categories.”
Health and wellness products sold on Grove Wellness meet the
Company’s four-point Feel Good Wellness Standard:
- Strict Ingredient Standards: All product offerings meet
Grove standards to ensure high-quality ingredients.
- Expert Vetted: Grove Wellness products have all been
approved by a registered dietician to help meet the individual
health needs of consumers.
- Price Match & Happiness Guarantee: Grove price
matches individual items and offers hassle-free returns within 30
days of purchase so consumers can know prices are always fair.
- Plastic & Carbon Neutral: Every product Grove sells
is plastic neutral. When Grove’s customers purchase a product from
Grove that contains plastic packaging, the Company collects the
same amount of plastic pollution from nature. As always, every
Grove purchase is carbon neutral, meaning that Grove offsets all
emissions related to operations, facilities and shipping.
About Grove Collaborative:
Launched in 2016 as a Certified B Corp, Grove Collaborative
Holdings, Inc. (NYSE: GROV) is transforming consumer products into
a positive force for human and environmental good. Driven by the
belief that sustainability is the only future, Grove creates and
curates more than 150 high-performing eco-friendly brands of
household cleaning, personal care, laundry, clean beauty, baby and
pet care products serving millions of households across the U.S.
each year. With a flexible monthly delivery model and access to
knowledgeable Grove Guides, Grove makes it easy for everyone to
build sustainable routines.
Every product Grove offers — from its flagship brand of
sustainably powerful home care essentials, Grove Co., plastic-free,
vegan personal care line, Peach not Plastic, and zero-waste pet
care brand, Good Fur, to its exceptional third-party brands — has
been thoroughly vetted against Grove’s strict standards to be
beautifully effective, supportive of healthy habits, ethically
produced and cruelty-free. Grove is a public benefit corporation on
a mission to move Beyond Plastic™. For more information, visit
www.grove.com.
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