Grove Co. and Drew Barrymore introduce line of
spring cleaning and home must-haves to inspire optimism and
sustainable living
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the
Company”), a leading sustainable consumer products company and
Certified B Corp™, today announced the launch of its new Grove Co.
Fresh Horizons Limited Edition Collection with Drew Barrymore. An
investor and the Company’s Global Brand & Sustainability
Advocate, Drew collaborated with the Grove Co. brand and innovation
teams to create a sustainable collection of bright and colorful
home care essentials inspired by her optimistic spirit and the
natural beauty of the environment. The products were designed to
infuse homes with a sense of uplifting vibrancy this spring and
empower everyone to take collective action to protect the future of
our planet.
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Grove Collaborative debuts its new Grove
Co. Fresh Horizons Limited Edition Collection with Drew Barrymore.
(Photo: Business Wire)
“I am so excited to be launching my first sustainable collection
of home care products with Grove Co.,” said Drew Barrymore. “I
wanted to create a line of home accessories that were bright,
modern and inspired by the beauty of the natural world. Every piece
was designed and crafted to be sustainable, beautiful and effective
for the health of people and the planet. I hope the collection
inspires others to take action and embark on their own
sustainability journey – making it easier to use less plastic in
their daily lives.”
The design-led co-created limited edition collection features
many of Drew’s favorite Grove Co. products reimagined in playful
patterns, bright colors and uplifting fragrances including cleaner
concentrates, laundry detergent sheets, hand and dish soaps and
home accessories. In keeping with Grove Collaborative’s commitment
to move Beyond Plastic™, the collection is also completely free of
single-use plastic.
“Working closely with Drew to craft the concept and design of
these products has been such a pleasure, and we have been able to
create something beautiful and modern that is also rooted in
sustainability,” said Lucy Leahy, GM of Owned Brands at Grove
Collaborative. “This collection combines colorful designs, high
quality materials and high performing products that are better for
people and the planet. We are so excited to bring Drew’s first
co-created collection with Grove Co. to life.”
The collection features 15 products ranging from $5.49 to
$14.99. The signature limited edition scents exclusive to the
collection are Palm Leaf Mist and Island Orchid.
- Hand Soap: Cleans and softens skin using an aloe-infused
hydrating formula and 100% natural fragrances, $5.49
- Hand Soap Dispenser: Custom-designed 13.5 oz. dish soap
dispenser in opaque off-white coated glass with a bright yellow
wave design and coated metal pump to add a touch of brightness to
the kitchen sink; featuring Drew’s signature to add a personal
touch, $13.99
- Dish Soap: Grease-cutting plant-based formula works in
seconds on 1000+ dishes using 100% natural fragrances, $5.49
- Dish Soap Dispenser: Custom-designed 16 oz. dish soap
dispenser in opaque off-white coated glass with a bright yellow
wave design and coated metal pump to add a touch of brightness to
the kitchen sink; featuring Drew’s signature to add a personal
touch, $14.99
- Multi-Purpose Cleaner Concentrate: Plant-derived formula
lifts dirt and grime from surfaces using 100% natural fragrances,
$7.99
- Reusable Glass Spray Bottle: Made from durable and
partially recycled, lead-free glass with a protective silicone
sleeve in bright yellow, this cleaning bottle is a more sustainable
alternative to single-use plastic spray bottles, $14.99
- Candles: Clean-burning soy wax candle that burns for 55
hours, $9.99
- Laundry Detergent Sheets: Pre-cut and pre-measured
sheets that remove stains using 100% natural fragrances,
$12.99
- Hand Soap Sheets: One of Drew’s favorites from the
collection - provides a rich lather with minimal water while
cleaning and leaving hands feeling soft using 100% natural
fragrance, $5.49
- Euro Dish Cloth: Made of biodegradable cellulose and
cotton, they feature modern geometric designs and Drew’s signature,
$9.99
The Grove Co. Fresh Horizons Limited Edition Collection
is available for purchase exclusively on Grove.com, Target.com and
at select Target and Meijer stores nationwide. Members of Virgin
Red – Virgin’s Group-wide rewards club – can earn six Virgin Points
for every dollar spent on all Grove Co. purchases by visiting
www.virgin.com/virgin-red. Members can spend Virgin Points on
nearly 50 rewards including Virgin Atlantic, Virgin Voyages and
Virgin Experience Gifts.
About Grove Collaborative: Launched in 2016 as a
Certified B Corp, Grove Collaborative Holdings, Inc. (NYSE: GROV)
is transforming consumer products into a positive force for human
and environmental good. Driven by the belief that sustainability is
the only future, Grove creates and curates more than 150
high-performing eco-friendly brands of household cleaning, personal
care, laundry, clean beauty, baby and pet care products serving
millions of households across the U.S. each year. With a flexible
monthly delivery model and access to knowledgeable Grove Guides,
Grove makes it easy for everyone to build sustainable routines.
Every product Grove offers — from its flagship brand of
sustainably powerful home care essentials, Grove Co., plastic-free,
vegan personal care line, Peach not Plastic, and zero-waste pet
care brand, Good Fur, to its exceptional third-party brands — has
been thoroughly vetted against Grove’s strict standards to be
beautifully effective, supportive of healthy habits, ethically
produced and cruelty-free. Grove is a public benefit corporation on
a mission to move Beyond Plastic™ by 2025 and in 2021, entered
physical retail for the first time at Target stores nationwide,
making sustainable home care products even more accessible. For
more information, visit www.grove.com.
About Drew Barrymore Drew Barrymore was born in Culver
City, California, into a revered acting family that includes, among
many others, her grandfather John Barrymore. She started performing
in commercials before her first birthday. At age six she was chosen
by director Steven Spielberg to co-star as ‘Gertie’ in E.T.: The
Extraterrestrial. In 1995, she created her own production company,
Flower Films, with partner Nancy Juvonen. Their first film was the
1999 comedy Never Been Kissed, followed by the box office hit
Charlie’s Angels in 2000. Firmly established as a production
powerhouse, Flower Films subsequently produced the features 50
First Dates, cult favorite Donnie Darko, Duplex, Charlie’s Angels:
Full Throttle, Music and Lyrics, Fever Pitch, He’s Just Not That
Into You and Whip It, which she directed and appeared in. Drew won
a 2009 Golden Globe Award and Screen Actors Guild Award for her
role as fallen heiress Edith Bouvier Beale in the lauded HBO
production of Grey Gardens. She most recently starred in and
executive produced the Netflix original series Santa Clarita
Diet.
Drew’s talk show, The Drew Barrymore Show premiered on September
14, 2020 and is currently in its third season. In June 2021, Drew
launched DREW magazine. In addition to Drew’s extensive film and
television career, Drew is also the founder of Barrymore Brands. In
2013, Drew launched FLOWER Beauty, a cosmetics company. Drew has
added eyewear, home, kids, hair tools and paint to her brand. In
2021, Drew introduced Beautiful kitchen tools and appliances, which
is carried at 2,500 Walmart stores nationwide and online. On
November 2, 2021, Drew launched her first lifestyle book with Pilar
Valdes, “Rebel Homemaker: Food, Family, Life.”
About Virgin Red Virgin Red is Virgin's rewards club,
first launching in the UK in 2020 and then in the USA in November
2021. Virgin Red connects the Virgin family, where members can earn
on the everyday to save for the extraordinary.
Virgin Red celebrates its members for living a life more Virgin
– giving them exclusive access to rewards from the Virgin family
and beyond. It makes it really easy for members to earn and spend
Virgin Points – Virgin's universal currency which never expires.
Whether it’s earning points everyday with some of the biggest
online retailers or saving for a bigger extraordinary experience
like a holiday, there is something for everyone. For more
information, please visit www.virgin.com/virgin-red.
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JBC for Grove Collaborative grove@jenniferbett.com
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