Genworth Mortgage Insurance’s New Website Wins Tech 100 Award
May 01 2018 - 11:00AM
Business Wire
Developed in partnership with Tavant,
new.mi.genworth.com makes the process of quoting and ordering
mortgage insurance easy and efficient
Tavant, a leading digital products and solutions company for the
consumer lending industry, today announced that the new Genworth
Mortgage Insurance website, jointly developed by Genworth and
Tavant, received the prestigious HousingWire Tech 100 award.
The initiative accelerates Genworth’s digital transformation
journey, leveraging technology to enhance its strong customer
service offerings and experiences. The new website, launched in the
fall of 2017, seamlessly combines advanced cloud-based capabilities
and deep insights from the company’s customers to maximize
usability and user experience. Some key features include a visual
pipeline tracking system, reduced data entry for quick and easy
submissions of mortgage insurance (MI) applications, and online MI
activation.
Adopting a design-centric approach to achieve business agility,
the new design delivers elegant user interfaces and seamless,
device-agnostic experiences with enhanced site search
capabilities.
“Our focus has been on building a digital experience that
addresses the needs of our customers. We measured customer
satisfaction with the new site, earning 4.7/5 on ease of use and
4.8/5 on performance, speed and efficiency,” stated Erika Martin,
Genworth USMI’s Director of Customer Experience. “Our partnership
with Tavant allowed an on-time and quality launch of the website.
Their UX research and design expertise combined with deep mortgage
technology experience enabled us to provide an exceptional customer
experience resulting in high customer satisfaction scores,” she
added.
“We designed the entire system from the ground up to ensure that
as the needs of Genworth’s users continue to change, their system
can easily scale to meet those needs,” said Vibhor Mishra, Head of
Marketing, Tavant. “Engaging Genworth’s customers in the website
redesign significantly helped identify what users loved and wanted
to retain from the old website, and what new features and
improvements they expect from the new one. And it enabled us to
validate our design and functionality iteratively. We are delighted
that the website has been recognized by HousingWire,” he
concluded.
About Tavant
Technologies
Headquartered in Santa Clara, California, Tavant
Technologies is a digital products and platforms company that
provides impactful results to its customers across North
America, Europe, and Asia-Pacific. Founded in 2000, the
company employs over 2500 people and is a recognized top employer.
Tavant is creating an AI-powered intelligent lending enterprise by
reimagining customer experiences, driving operational efficiencies
and improving collaboration.
Find Tavant on LinkedIn and Twitter.
About Genworth Financial
Genworth Financial, Inc. (NYSE: GNW) is a Fortune 500 insurance
holding company committed to helping families achieve the dream of
homeownership and address the financial challenges of aging through
its leadership positions in mortgage insurance and long term care
insurance. Headquartered in Richmond, Virginia, Genworth traces its
roots back to 1871 and became a public company in 2004. For more
information, visit genworth.com.
From time to time, Genworth releases important information via
postings on its corporate website. Accordingly, investors and other
interested parties are encouraged to enroll to receive automatic
email alerts and Really Simple Syndication (RSS) feeds regarding
new postings. Enrollment information is found under the "Investors"
section of genworth.com. From time to time, Genworth's publicly
traded subsidiaries, Genworth MI Canada Inc. and Genworth Mortgage
Insurance Australia Limited, separately release financial and other
information about their operations. This information can be found
at http://genworth.ca and http://www.genworth.com.au.
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version on businesswire.com: https://www.businesswire.com/news/home/20180501006143/en/
Tavant TechnologiesVibhor Mishra,
+1-408-519-5400press@tavant.comorGenworth Mortgage
InsuranceJennifer Abraczinskas,
+1-919-870-2195jennifer.abraczinskas@genworth.com
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