Eros Now Reaches 36.2 million Paying Subscribers
November 18 2020 - 8:45AM
Business Wire
Incremental 6.9 million Net Subscriber
Additions in last Six Months
Eros STX Global Corporation (NYSE: ESGC) (“ErosSTX”), a global
entertainment company, announced today that Eros Now, a leading
digital OTT South Asian entertainment platform owned by ErosSTX,
has reached 36.2 million paid subscribers and 211.5 million
registered users worldwide as of September 30, 2020. This
represents 6.9 million net new paid subscriber additions over the
past six months.
This subscriber growth has been powered by our investment in
technology and our larger partnership with Microsoft. In a recently
completed project, Eros Now uploaded content to a central content
repository, built on Microsoft Azure, that can quickly process
large volumes of data to distribute to hubs via satellite.
Consumers then connect to these hubs to securely download content
to their mobile devices without internet connectivity. By using
this system, consumers in low connectivity regions can access Eros
Now’s rich media content and pay for services in modes they prefer.
Enabling video distribution via satellite could be game changing
for the OTT business in developing markets like India, South East
Asia and Africa where more than 50% of the population has
intermittent access to internet and internet video.
Another major attribute of the growing popularity of Eros Now
has been the Eros Now Original Series. The recently released and
critically acclaimed original series ‘Flesh’, starring Swara
Bhaskar, generated the highest ever time spent viewing by Eros Now
consumers – more than any other original series launched on Eros
Now so far. Overall engagement on the Eros Now platform has
increased dramatically so far this year and is approximately double
the “pre-lockdown” engagement.
This festive season, starting with Diwali in India, viewers and
subscribers have much to celebrate. Around this auspicious
occasion, Eros Now has partnered with Paytm, India’s largest mobile
wallet provider with a customer base of over a 100 million, to
offer 100% cash back to Paytm consumers in India who subscribe to
the Eros Now’s monthly pack of Rs. 49 and to unlock, #DilwaliDiwali
and enjoy the best of movies, original series and more.
Commenting on the growth, Ali Hussein, CEO- Eros Now,
said, “Eros Now’s strategic market expansion and its massive
content library has resulted in phenomenal growth in 2020, a year
which is witnessing unequalled digital disruption. We at Eros Now
are committed to cater to the increasing global demand for online
video streaming and play a pivotal role in the evolving dynamics of
the SVOD ecosystem. We are continuously mapping the scope for
growth in the OTT market to re-establish our leadership position
globally.”
Eros STX Global
Corporation:
Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a
global entertainment company that acquires, co-produces and
distributes films, digital content & music across multiple
formats such as theatrical, television and OTT digital media
streaming to consumers around the world. Eros International Plc
changed its name to Eros STX Global Corporation pursuant to the
July 2020 merger with STX Entertainment, merging two international
media and entertainment groups. The combination of one of the
largest Indian OTT players and premier studio with one of
Hollywood’s fastest-growing independent media companies has created
an entertainment powerhouse with a presence in over 150 countries.
ErosSTX delivers star-driven premium feature film and episodic
content across a multitude of platforms at the intersection of the
world's most dynamic and fastest-growing global markets, including
US, India, Middle East, Asia and China. The company also owns the
rapidly growing OTT platform Eros Now which has rights to over
12,000 films across Hindi and regional languages and had 211.5
million registered users and 36.2 million paying subscribers as of
September 30th, 2020. For further information, please visit
ErosSTX.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201118005177/en/
Investors: Drew Borst EVP, Investor Relations &
Business Development Eros STX Global Corporation
drew@erosstx.com
Eros STX Global (NYSE:ESGC)
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