Tinuiti joins a select community of TikTok
Marketing Partners representing one of only two
agencies given the Agency badge designation in the United States
NEW
YORK, Nov. 15, 2023 /PRNewswire/
-- Tinuiti, the largest independent performance marketing firm
across Streaming TV, Google, Meta, and Amazon, has been selected as
a badged TikTok Marketing Partner in the newly added Agency
category. Tinuiti joins a very select community serving as one of
only two agencies granted the designation in the United States, with only 10 agencies
announced globally.
Today's designation builds on Tinuiti's well-established
partnership with the platform. In 2021 Tinuiti became the first
US-independent agency to earn TikTok's Campaign Management badge
within the TikTok Marketing Partner Program— a highly sought-after
badge distinguishing the firm as an innovative partner.
Now a badged TikTok Agency Partner, Tinuiti has continued to
exhibit expertise in using TikTok-style creative assets as a lever
for media optimization and the ability to operate as a one-stop
shop for advertisers across marketing objectives, from driving
upper-funnel awareness and site traffic to lower-funnel conversions
for eCommerce websites. As a long-term partner Tinuiti leverages
TikTok's full suite of programs, including using TikTok Shops to
test search and commerce, in addition to traditional social buying
on Ads Manager. This expertise is further buoyed by the firm's
impressive in-house creative services, which include extensive use
of creative programs like TikTok Creative Exchange and TikTok
Creator Marketplace.
TikTok's Marketing Partners Program is comprised of carefully
selected and innovative 3rd party technology, service companies,
and now best-in-class agencies. Badged Partners demonstrate a
diverse range of industry expertise and a proven track record of
success on TikTok for Creative, Measurement, Campaign Management,
Effects, and Sound and Commerce categories.
Kolin Kleveno, SVP,
Partnerships at Tinuiti, said: "Tinuiti has long understood the
commercial importance of TikTok and consider it one of the most
powerful tools our clients can leverage as a unique driver for
success. Our long-term partnership with TikTok has enabled our
team's deep rooted expertise, and has allowed us to be a part of
the platform's evolution, from first-movers launching some of the
biggest brands, to today's remarkable achievement as a badged
TikTok Marketing Partner. We are honored and incredibly excited to
continue growing in this partnership and look forward to the work
we will do together in 2024 and beyond."
Melissa Yang, Global Head of
Marketing Partnerships and Industry Education, TikTok: "At
TikTok, we are always looking for ways to make it easier for brands
and advertisers to develop engaging content and impactful campaigns
that resonate with TikTok communities. We are excited to lean into
the media and creative service model with agencies to provide
brands with innovative solutions that continue to level up their
TikTok campaigns."
Tinuiti deeply understands the intricacies behind building and
optimizing high-performing TikTok campaigns. Leveraging its
long-term partnership with TikTok, Tinuiti has helped some of the
most beloved household brands find success on the platform.
Tinuiti worked with e.l.f. Cosmetics (NYSE: ELF), a brand known
for pushing the boundaries of traditional beauty marketing, to
become the first-ever beauty brand to advertise on TikTok.
Together, e.l.f. and Tinuiti partnered to build on the brand's
early TikTok success by furthering e.l.f.'s visibility on the
platform to drive efficient acquisition costs. By following TikTok
best practices and adopting an always-engaged strategy with
multiple objectives designed to extend reach, engage TikTokers
through In-Feed Ads, and drive sales with Dynamic Showcase Ads,
e.l.f. and Tinuiti were able to effectively double spending
month-over-month to help drive TikTokers down the funnel. Thanks to
this always-engaged, full-funnel strategy, acquisition costs for
e.l.f.'s add-to-cart strategy dropped by 56%.
More information about Tinuiti's TikTok advertising
capabilities, accreditations, and client success stories is
available here.
Today's news follows a period of key 2023 milestones for
Tinuiti, including:
- Awards Season: Tinuiti recently took home a slew of
industry awards for notable client work, including The OMMA Awards
for Best Beauty/Cosmetics Campaign with e.l.f. Beauty and the
MediaPost EIS Awards (Email Excellence Awards) for Best Content
Marketing Category with Celestron and Best AI/Machine Learning/Data
Driven Marketing and Best in Show with Brooks Running.
- Team Expansion: Tinuiti officially announced
Tavo Castro as its new Head of
Strategic Planning– leading the development and growth of the
agency's strategic planning practice.
- Premier Launch Partner for Microsoft Advertising Network for
Retail: Tinuiti was named a premier launch partner for the
Microsoft Advertising Network for retail.
- Microsoft Global Client Partner of the
Year: Tinuiti won the Microsoft Global Client Partner of
the Year Award for its work with client partner SPARC Group; its
third Microsoft Advertising Partner Award in 2023
- Unilever Digital Marketing Agency of Record: Named
Unilever's Health and Wellbeing Division AOR: brands include,
Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Health
PBC
- Ampush Acquisition: Tinuiti acquired the leading growth
marketing agency with core focus across social platforms that
provide end-to-end performance creative and customer acquisition
capabilities.
About Tinuiti
Tinuiti is the largest independent
performance marketing firm across Streaming TV, Google, Meta, and
Amazon, with almost $4 billion in
digital media under management and over 1,200 employees. With
industry-leading expertise in search, social, Amazon and
marketplaces, addressable TV, mobile apps, Influencer, Lifecycle,
and more, Tinuiti understands that success requires both strategy
and channel expertise. Each solution is delivered through Tinuiti's
performance planning framework, GAMMA, and is enabled by a
proprietary suite of marketing intelligence and media activation
technology – Mobius. For more information visit
http://www.tinuiti.com.
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SOURCE Tinuiti