NEW YORK, March 8, 2019 /PRNewswire/ -- UGG® (a
division of Deckers Brands [NYSE: DECK]), is proud to raise the
profile of women leaders across global supply chains through the
"This Is A Leader" campaign. Launching today, the campaign
celebrates exemplary female leadership from supplier factories to
corporate offices, and invites employees, partners, consumers, and
other stakeholders to join the conversation and share what
leadership means to them.
"Now, more than ever, is the time to celebrate and recognize
the hard work of women in this industry," said Andrea O'Donnell, President, Fashion Lifestyle,
Deckers Brands. "As we go into our second year partnering with
HERproject on this incredible initiative, we are proud to continue
making a contribution to growing support and awareness of the women
in the global supply chain."
This celebration of women leaders is coordinated by Business for
Social Responsibility's (BSR) HERproject, a collaboration that
empowers low-income women across global supply chains through
workplace-based programs on health, financial inclusion, and gender
equality. UGG®, The Estée Lauder Companies, Inc., Nordstrom, and
Williams-Sonoma, Inc. are strategic HERproject partners
and are implementing HERproject training programs with their own
key suppliers.
To celebrate International Women's Day, leaders from UGG®, The
Estée Lauder Companies, Inc., and Williams-Sonoma, Inc. spoke at the "This Is A Leader"
campaign event and discuss their vision for women's leadership
on March 7 at NeueHouse in
New York City. The accompanying
social media campaign begins today and will run through March using
the hashtag #ThisIsALeader.
About UGG®
Founded in 1978 by an Australian
surfer on the coast of California,
UGG® is a global lifestyle brand renowned for its iconic Classic
boot. First worn by Hollywood
royalty, fashion editors and then the world, UGG® designs and
retails footwear, apparel, accessories and homewares with an
uncompromising attitude toward quality and craftsmanship.
Delivering more than $1 billion in
annual sales, UGG® partners with the best retailers globally and
owns over 130 concept and outlet stores worldwide in key markets
including New York, San Francisco, Los
Angeles, Paris,
London, Tokyo, Shanghai and Beijing. For more information, please visit
www.ugg.com. @ugg @uggmens #ugglife
View original content to download
multimedia:http://www.prnewswire.com/news-releases/ugg-celebrates-international-womens-day-with-herproject-300808779.html
SOURCE UGG