OMAHA, Neb., Aug. 19 /PRNewswire-FirstCall/ -- Today, Healthy
Choice®, a brand of ConAgra Foods, Inc., announced the introduction
of a new line of steaming entrees that will raise the bar for
microwavable frozen meals. The brand's new steaming entrees are
simple, delicious and healthy, and have a clear plastic tray that
enables consumers to see the large ingredients and the vivid colors
of the vegetables, which are frozen at the peak of freshness. The
new meals provide an inexpensive, quick new way to enjoy a
fresh-tasting lunch full of ingredients consumers can see are
different, while still living up to their healthy name.
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The key to the new entrees is steam, which unlocks the fresh
taste and vibrant flavors of the large-cut, quality ingredients. An
innovative steam-release vent in the film ensures an
ultra-convenient cook time of about four minutes, with no peeling,
no poking and no stirring. The vertical box stands out on shelf,
while the images on the box match what's inside; the meals look and
taste homemade, but without the fuss.
"This new line provides consumers with an honest-to-goodness
meal," said Jonathan Gray, manager
of research and development at ConAgra Foods. "You can see the
difference as soon as you pick up the tray – the meals are bursting
with vibrant vegetables that are frozen at the peak of freshness,
and hearty pieces of chicken and even shrimp. Unlike other frozen
meals, the clear plastic meal tray and unique steaming film allows
consumers to see every ingredient before steam-cooking in the
microwave. The vegetables are bright and crisp, the meat is tender
and the sauce adds a zest that will freshen up any boring meal
routine."
The variety and ingredient lists speak for themselves, as the
meals feature generous cuts of white-meat chicken, vegetables
frozen at the peak of freshness, and sauces that ensure a
fresh-tasting, flavorful experience. The larger-cut vegetables,
like whole cherry tomatoes, sugar snap peas and sweet potatoes,
steam fresh to maximize crispness and heighten vibrant colors, with
no surprises and no compromises.
The new Healthy Choice steaming entrees will be available in
grocery stores nationwide beginning in September for a suggested
retail price range of $2.00-2.79. The
line features eight contemporary recipes: Sesame Glazed Chicken,
Garlic Herb Shrimp, Lemon Herb Chicken, Honey Balsamic Chicken,
Chicken Romano Fresca, Rosemary Chicken & Sweet Potatoes,
Portabella Parmesan Risotto and Roasted Chicken Verde.
Healthy Choice offers a variety of meals to satisfy any taste.
For more information on the various Healthy Choice product lines,
visit www.HealthyChoice.com. For special offers and
up-to-the-minute information, stay in touch with the brand online:
"Like" the brand on Facebook (www.facebook.com/healthychoice) and
follow Healthy Choice on Twitter
(www.twitter.com/Healthy_Choice).
Healthy Choice is a brand of ConAgra Foods, Inc., (NYSE: CAG)
one of North America's leading
food companies, with brands in 97 percent of America's households.
Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy
Choice, Hebrew National, Hunt's, Marie
Callender's, Orville
Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack
Pack and many ConAgra Foods brands in grocery, convenience,
mass merchandise and club stores. ConAgra Foods also has a strong
business-to-business presence, supplying frozen potato and sweet
potato products as well as other vegetable, spice and grain
products to a variety of well-known restaurants, foodservice
operators and commercial customers. For more information, please
visit us at www.conagrafoods.com.
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SOURCE ConAgra Foods, Inc.
Copyright . 19 PR Newswire