WSJ CEO Council: Conagra Beefing Up Sales Team 'Slightly'
November 16 2009 - 7:23PM
Dow Jones News
Conagra Foods Inc. (CAG) has begun some selective hiring with a
focus on beefing up its sales force, Gary Rodkin, chief executive
of the food company, said Monday.
Speaking on the sidelines of the WSJ CEO Council, Rodkin said
the maker of Hunt's sauces and Healthy Choice meals is increasing
its jobs "slightly, yes, but not in a big way."
He said Conagra is primarily hiring salespersons where is sees
the best returns.
The company has begun to lower prices on some products, Rodkin
said, as high input costs begin to roll off. It's also being forced
to lower the prices on some items that compete heavily with
retailers' store brands so that the price gap is "acceptable."
"We're very much focused on making sure our price-value is
right," Rodkin said.
-By Paul Ziobro, Dow Jones Newswires; 201-938-2046;
paul.ziobro@dowjones.com
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