CAG ConAgra Brands Inc

ConAgra Foods and NBC have joined forces in a strategic move, promoting the warmth and great taste of a bowl of Orville Redenbacher�s Gourmet Popping Corn, along with the thrill and excitement of NBC�s new program Crusoe as the perfect combination for an evening of quality, family time. Through ten-second promotional spots that air immediately before and after the program, families are encouraged to pop a bowl of Orville Redenbacher�s popcorn and gather around the television each Friday night to watch the new family adventure show, Crusoe. �This partnership is a great opportunity to showcase the social quality of a bowl of Orville Redenbacher�s popcorn by emphasizing the way popcorn and quality television programming from NBC can bring people together and create a special moment,� said Stan Jacot, vice president & general manager, ConAgra Foods. The promotion is part of a year-long partnership between Orville Redenbacher�s and NBC, and leverages assets from both sides to build excitement for social, co-viewing of NBC programming. Prior to the series premier, Orville Redenbacher�s placed ads online and in weekly publications, co-promoting Orville and Crusoe. NBC produced the ten-second spots, and incorporated Orville Redenbacher�s popcorn in its publicity surrounding the new program, which included PR and product sampling in New York City the week of the show�s premiere. Long-term, the promotion will incorporate a variety of family-oriented programs from NBC�s prime-time line-up with continued use of promotional activities encouraging consumers to enjoy NBC programs and Orville Redenbacher�s popcorn together. About ConAgra Foods ConAgra Foods, Inc., (NYSE: CAG) is one of North America�s leading packaged food companies, serving grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt�s, Marie Callender�s, Orville Redenbacher�s, PAM and many others. For more information, please visit us at www.conagrafoods.com.