ConAgra Foods Shows ``There's More in Store'' with Variety of Innovative Products That Connect with Individual Consumer Needs
May 02 2005 - 11:02AM
Business Wire
With Consumer as Its Compass, One of Packaged-Food Leaders Unveils
Innovative Products, Marketing and Sponsorships at FMI that Connect
with Consumers' Lifestyle Needs and Choices, Drive Retail Sales
ConAgra Foods, Inc. is showcasing its wide variety of innovative
food products, marketing programs and platforms at the 2005 Food
Marketing Institute Show in Chicago May 1-3, demonstrating that
there is indeed "More in Store" for consumers and customers of one
of the world's leading packaged food companies, which continues to
enhance the product offerings of its many trusted brands, and
deepen their appeal to consumers by connecting with their lifestyle
needs and choices. At this year's premier food-products convention,
ConAgra Foods is spotlighting: -- Innovative product lines and
extensions to meet consumers' demand for a greater variety of food
choices with great taste, convenience and nutrition to satisfy
their individual mealtime needs. -- Marketing and sponsorship
initiatives that help the company and its brands better connect
with consumers where they live, work and play. -- Expertise and
capabilities that enhance its efforts to understand and anticipate
the changing tastes and trends shaping the decisions consumers and
customers make as they set the table for what America eats. "At the
2005 FMI Show, we're demonstrating our ability to evolve and
enhance the power of our brands with innovative products that
satisfy consumers' desire for more variety and taste, along with
marketing programs that support our retail customers and connect
with consumers' lives," said Dennis O'Brien, president and chief
operating officer of ConAgra Foods Retail Products. "Above all, our
focus on consumers drives the way we think and act as a company."
Innovative Products: Unmatched Variety and New Organic Offerings On
the new product front, ConAgra Foods is announcing that two of its
flagship brands - Hunt's(R) and Orville Redenbacher's(R) - will
introduce organic varieties later this year. Hunt's intends to
bring a line of six new Hunt's Organic tomatoes products to
retailer shelves in September. Orville Redenbacher's will introduce
its Butter-flavored Organic Microwave Popcorn this fall. At FMI,
ConAgra Foods also is highlighting the unmatched breadth of its
trusted brands, which offer a variety of innovative product-line
extensions and packaging to meet consumer demand for flavor, taste,
convenience, nutrition and value. Among the products unveiled are
Banquet(R) Crock-Pot Classics(TM) line extensions, Banquet
Microwaveable Pot Pies, Banquet(R) Dessert Bakes(R) "no-bake"
desserts, Butterball(R) Extra Thin Sliced Turkey in Ziploc(R)
Packaging, Pepperoni-flavored Slim Jim(R) meat sticks, Orville
Redenbacher's Smart Pop!(R) Kettle Corn Mini-Bags, new Healthy
Choice(R) meals, and new Kid Cuisine(R) offerings. Marketing
Programs Connect with Consumers' Lives At the trade show, ConAgra
Foods is emphasizing the role innovative marketing and sponsorship
initiatives can play in connecting with individual consumers' needs
and increasing the relevance of its brands and products to their
lives. In particular, these programs are reaching consumers where
they live, work and play. At FMI, ConAgra Foods is highlighting
several marketing and sponsorship programs designed to generate
traffic for retailers by connecting with consumers where they live,
work and play. These include: -- A Hebrew National(R) campaign that
builds on the trend towards kosher products, and focuses on
satisfying the surging consumer passion for Hebrew National kosher
beef franks during the upcoming summer grilling season. During FMI,
Chicago Cubs legend Ernie Banks will help launch the summer
campaign and sign baseballs, while mobile hot dog stations
distribute free Hebrew National hot dogs on the show floor. -- The
summertime activation of the company's multi-year sponsorship
agreement with Six Flags Inc.'s 28 U.S. theme parks. The popular
Slim Jim brand is adding its name to some of the country's favorite
extreme roller-coasters and Orville Redenbacher's is adding its
name to Six Flags family theaters. Menus at the theme parks will
feature many familiar ConAgra Foods brands, including Armour(R),
Hunt's and Orville Redenbacher's. In addition, a major promotional
campaign this summer for Van Camp's(R) will feature a Six
Flags-first - lifetime family passes to any Six Flags theme park.
At FMI, Slim Jim stilt walkers will make daily appearances to
promote the brand's "100 Days of Summer" "extreme" product-sampling
campaign. -- Healthy Choice "Green is Good" in-store marketing
campaign showcases the great taste and variety consumers have come
to expect from the brand with its distinctive green packaging. The
campaign engages consumers across the supermarket with new
varieties of Healthy Choice dinners that embrace the latest
culinary trends and product innovations, along with an irresistible
variety of Flavor Adventures, ice cream novelties and microwaveable
soups to delight the palate. Keeping a Finger on the Pulse of
Consumer Trends At FMI, ConAgra Foods is also underscoring the
importance of understanding and anticipating consumer tastes and
trends. For example, its Nutrition and Culinary Centers of
Excellence help the company ensure products meet responsible
nutritional standards, and track consumer taste trends to integrate
them into product lines. Its Consumer Insights expertise helps it
stay on top of shopper preferences and trends. These capabilities,
along with its new products and product extensions, marketing
initiatives and sponsorship programs, serve to highlight there is
simply more in store at ConAgra Foods. About ConAgra Foods ConAgra
Foods, Inc. (NYSE:CAG) is one of North America's largest packaged
food companies, serving consumer grocery retailers, as well as
restaurants and other foodservice establishments. Popular ConAgra
Foods consumer brands include: ACT II, Armour, Banquet, Blue
Bonnet, Brown 'N Serve, Butterball, Chef Boyardee, Cook's, Crunch
'n Munch, DAVID, Decker, Eckrich, Egg Beaters, Fleischmann's,
Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine,
Knott's Berry Farm, La Choy, Lamb Weston, Libby's, Lightlife, Louis
Kemp, Lunch Makers, MaMa Rosa's, Manwich, Marie Callender's,
Orville Redenbacher's, PAM, Parkay, Pemmican, Peter Pan, Reddi-wip,
Rosarita, Ro*Tel, Slim Jim, Snack Pack, Swiss Miss, Van Camp's,
Wesson, Wolf, and many others. For more information, visit
www.conagrafoods.com.
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