Cinemark to Give Away 1,000 Private Watch Parties for the Ultimate In-Theatre Halloween Experience
October 01 2020 - 11:33AM
Business Wire
Cinemark Fright Nights offer spooky great deals
on favorite Halloween movies and treats
Cinemark Holdings, Inc., one of the world’s largest and most
influential movie theatre companies, is celebrating the spookiest
time of the year by giving away 1,000 Private Watch Parties –
putting big screams on the big screen this Halloween. The
Private Watch Party giveaway begins Friday, Oct. 91 at
10:31 a.m. CT at www.cinemark.com or the Cinemark app.
A Cinemark Private Watch Party offers the opportunity to rent an
entire auditorium for up to 20 guests to watch a film of their
choice with the group of their choice. Standard pricing for a
Private Watch Party begins at $99 with no minimum concession
purchase.
“Private Watch Parties have quickly become a moviegoer favorite
– offering customers an exclusively immersive cinematic experience
with a group they trust,” said Wanda Gierhart-Fearing, Cinemark
CMO. “In this ever-changing environment, Cinemark is happy to offer
an alternative way to celebrate Halloween by bringing back some of
the best movies for family fun or fright and giving away 1,000
Private Watch Parties.”
The Halloween Private Watch Party giveaway is no trick –
moviegoers looking to grab this monster of a deal can do so
beginning at 10:31 a.m. CT on Friday, Oct. 91 by going to their
individual theatre page on the Cinemark website or app and
selecting any Private Watch Party showtime for the day of Oct. 31.
The first 1,000 individuals to check out with a Halloween Private
Watch Party will do so for free.
For the occasion, Cinemark is bringing back all-time favorite
Halloween movies that will provide everything from ghostly giggles
to hair-raising horror, including Beetlejuice, Hocus Pocus, Coco,
Nightmare Before Christmas, Halloween (2018), A Nightmare on Elm
Street (1984), The Addams Family (2019) and The Exorcist: The
Version You’ve Never Seen Before (2000). Families are encouraged to
come dressed for the celebration in their Halloween costumes.2
Moviegoers can treat themselves to scary good pricing on their
favorite concessions including $5 large popcorn, $3.50 large
fountain drink or ICEE and $2.50 candy. From Oct. 29 through
Nov. 1, all candy will be buy-one-get-one free at the $2.50
price. Cinemark Movie Club members can save even more with
their standard 20 percent discount on concessions.
Cinemark Fright Nights
For the most avid Halloween fans, Cinemark will also offer
Cinemark Fright Nights throughout the month beginning on Oct. 2
with Beetlejuice and Hocus Pocus and continuing with Coco on Oct.
9; Nightmare Before Christmas and Halloween (2018) on Oct. 16; A
Nightmare on Elm Street (1984) and The Addams Family (2019) on Oct.
23; and, finally, The Exorcist: The Version You’ve Never Seen
Before (2000) on Oct. 30.
The Cinemark Standard
With approximately 80 percent of its theatres re-opened across
the U.S., the exhibitor has received 97 percent guest satisfaction
with Cinemark protecting their health and safety. Moreover, a
resounding number of those moviegoers polled stated they would
return and would also recommend visiting Cinemark to a friend.
Cinemark theatres uphold enhanced cleaning and sanitizing
protocols. Employees undergo safety and sanitization training prior
to reopening and wear face masks while working. All will complete a
wellness check-in prior to every shift. Each theatre also has a
designated Chief Clean and Safety Monitor on duty to ensure
Cinemark’s standards of safety, physical distancing, cleanliness
and sanitization are met.
- Each auditorium is extensively disinfected between
showtimes using pressurized sprayers with products identified by
the EPA to be effective in eliminating COVID-19.
- Theatres have staggered showtimes and limited capacities
to maximize physical distancing.
- Seat-Buffering Technology automatically blocks seats
adjacent to a party upon ticket purchase.
- Face masks are mandatory for all guests within the
theatre and may only be removed for eating and drinking in the
auditoriums. Face masks are required for all employees.
- Cinemark is raising the fresh air rate by adding refresh
and replace cycles and utilizing supply fans to increase total
volume of fresh, outside air flowing into our theatres.
- Cinemark vacuums are equipped with HEPA filters
identified to be effective in trapping at least 99.97 percent of
microscopic particles, including COVID-19.
- All public and high-touch spaces are thoroughly sanitized
every 30 minutes.
- Ample supplies of seat wipes and hand sanitizer are
available for customer use.
- Guests are encouraged to purchase tickets online and use
contactless payment methods for a more contact-free
experience. With that, cash payments options will be limited.
Click here for a folder of assets, including b-roll and stills
of Cinemark’s enhanced cleaning protocols.
About Cinemark Holdings, Inc.:
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the
largest and most influential movie theatre companies in the world.
Cinemark’s circuit, comprised of various brands that also include
Century, Tinseltown and Rave, operates 534 theatres with 5,977
screens globally (332 theatres and 4,522 screens across 41 states
domestically; 202 theatres and 1455 screens in 15 countries
throughout South and Central America). Cinemark consistently
provides an extraordinary guest experience from the initial ticket
purchase to the closing credits, including Movie Club, the first
U.S. exhibitor-launched subscription program; the highest Luxury
Lounger recliner seat penetration among the major players; XD - the
No. 1 exhibitor-brand premium large format; and expansive food and
beverage options to further enhance the moviegoing experience. For
more information go to https://ir.cinemark.com/.
1 Limit one per customer. First 1,000 only.
2 Costume face masks that cover the entire face only allowed on
children 11 and younger. No simulated weapons.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201001005854/en/
Media Contact: Caitlin Piper pr@cinemark.com
Investor Contact: Chanda Brashears ir@cinemark.com
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