NFL Inks 9-Year Sunday Football Extensions With CBS, Fox, NBC
December 14 2011 - 5:28PM
Dow Jones News
The National Football League agreed to nine-year extensions of
Sunday programming deals with CBS Corp. (CBS), News Corp.'s (NWS)
Fox and Comcast Corp.'s (CMCSA) NBC, ending months of negotiations
over pricey sports content that draws some of television's biggest
audiences.
Financial terms were not disclosed, although reports have
suggested that each network was paying about $1 billion a year.
The agreements, which begin after the 2013 season, lock in the
networks' access to high-profile sports programming through 2022.
Such content may help them attract advertisers and gain leverage in
subsequent negotiations with cable and satellite TV distributors
that carry the channels.
"These agreements underscore the NFL's unique commitment to
broadcast television that no other sport has," league Commissioner
Roger Goodell said in a statement Wednesday. The league noted that
games shown on ESPN and the NFL Network are required to be carried
on broadcast networks in the cities of the participating teams.
The deal follows ESPN agreeing to an eight-year extension of its
contract to carry NFL games. The cable channel, owned by Walt
Disney Co. (DIS), agreed to pay an average of $1.9 billion per
season over the life of the deal, up from an average of $1.1
billion to $1.2 billion under its previous agreement, the Wall
Street Journal reported, citing people familiar with the terms.
The Wall Street Journal reported earlier this month that the NFL
was discussing a similar price increase with Fox, NBC and CBS.
News Corp. Chief Operating Officer Chase Carey had said carrying
the NFL is a "double-edged sword" for network owners because it
draws such large audiences but incurs ever-increasing costs.
But this fall, 23 of the 25 most-watched programs on the
airwaves were NFL games, according to the NFL statement Wednesday.
The matchups draw more than twice as many viewers as an average
primetime show, the league said.
CBS, Fox and NBC will each televise three Super Bowls during the
agreements, continuing their current rotation.
CBS also will continue to televise the American Football
Conference package of Sunday afternoon games that it acquired in
1998, while Fox will carry the National Football Conference package
that it acquired in 1994. NBC will broadcast Sunday Night
Football.
The league said it will expand its rules for "flexible
scheduling," which allows games to be moved to different times and
even different networks in order to bring regional games to wider
audiences. For example, NFL said, more games can be moved between
CBS and Fox, although the details have yet to be finalized.
Other changes to the TV contract include NBC gaining the rights
to the Thanksgiving night game, and the league expanding its
Thursday night package of games on NFL Network, beginning next
year, although the number of additional games have yet to be
determined.
-By Matt Jarzemsky, Dow Jones Newswires; 212-416-2240;
matthew.jarzemsky@dowjones.com
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