CBL Announces Unique Holiday Marketing Initiatives
November 26 2008 - 4:44PM
Business Wire
CBL & Associates Properties, Inc. (NYSE: CBL) today announced
that in preparation for the holiday selling season, and to better
assist CBL's retail partners, a series of unique marketing
initiatives are currently underway to inform and invite consumers
to frequent CBL malls for their holiday shopping needs. "Our goal
is to provide a positive shopping experience complemented with
value and price-conscious offerings," said Barb Faucette, vice
president of mall marketing for CBL & Associates Properties,
Inc. New campaigns for 2008 include partnerships with Coca-Cola and
other national organizations that enable the malls to bring fun,
entertaining and rewarding programs to the shoppers. Additionally,
CBL malls will be giving away five SmartCars through December 14.
Holiday shoppers across the United States are taking advantage of
the more than one million coupon books currently in distribution
from CBL Shopping Centers. Sponsored in part by Coca-Cola, the FREE
Treat Yourself to Seasonal Savings coupon book is filled with
special discounts and offers from local and national retailers.
Coupon books offer consumers a variety of offers to choose from
and, more importantly, potential savings anywhere from $250 to
$1,000. This portfolio-wide marketing effort includes substantial
discount offers from national retailers such as Ann Taylor LOFT,
Bed, Bath & Beyond, The Buckle, Build-A-Bear Workshop, Cache',
Champs Sports, Christopher & Banks, Express, Foot Locker,
Finish Line, The Gap, Hallmark, Jos. A. Bank, Limited, New York
& Company, Radio Shack, Select Comfort and more. The Friday
after Thanksgiving, CBL will announce the second winner in their
Smart Fortwo Car Giveaway. From now until December 14, customers
can go online to any of the CBL shopping center websites to
download an entry form or pick up an entry form at the malls'
Customer Service Center or mall office. Customers may drop off
their entry form at any CBL mall or mail it directly to the
shopping center management office. For more details and a complete
list of rules and regulations, go to
http://www.cblproperties.com/cbl.nsf/CBLMallsSmartCarGiveaway.pdf.
Gas prices have been a topic of conversation and concern all year.
To help people complete their shopping needs and feel rewarded at
the same time, CBL has introduced a unique gift card promotion that
rewards shoppers with a FREE Gas Card worth $15, via mail-in
rebate. Another reason to shop CBL malls this holiday season is
simply for the opportunity to Win a Trip for a Family of Four to
Mexico. Shoppers may enter at Customer Service Centers at CBL malls
across the country or on-line at respective mall websites. CBL is
one of the largest and most active owners and developers of malls
and shopping centers in the United States. CBL owns, holds
interests in or manages 159 properties, including 87 regional
malls/open-air centers. The properties are located in 27 states and
total 84.7 million square feet including 2.2 million square feet of
non-owned shopping centers managed for third parties. CBL currently
has nine projects under construction totaling 3.0 million square
feet including Settlers Ridge in Pittsburgh, PA; The Pavilion at
Port Orange in Port Orange, FL; Hammock Landing in West Melbourne,
FL; The Promenade in D�Iberville, MS; two lifestyle/associated
centers, and three expansions/redevelopments. Headquartered in
Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA,
Dallas, TX, and St. Louis, MO. Additional information can be found
at cblproperties.com.
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