Adspace Networks Expands Partnership With CBL & Associates Properties
January 16 2008 - 9:56AM
PR Newswire (US)
One of the Nation's Top Mall Operators To Install Adspace Digital
Video Advertising Network in 67 Malls Nationwide NEW YORK, Jan. 16
/PRNewswire/ -- Adspace Networks, Inc., operator of the country's
largest in-mall digital video advertising network, has announced
that one of the nation's largest owners and operators of malls, CBL
& Associates Properties, Inc. (NYSE:CBL), will expand its
installation of Adspace digital displays to 67 CBL mall properties
across the country. CBL and Adspace announced a strategic
partnership in April 2007, which resulted in the implementation of
the Adspace Mall Network in 12 CBL properties. The expanded
relationship with CBL follows Adspace's announcement that it had
turned on its digital signs in its 100th mall location at the
Chesterfield Mall, Chesterfield, Mo., a CBL property. Adspace
currently has 190 malls under contract and is already installed in
102 malls, of which 23 are CBL properties in top markets including
Pittsburgh, St. Louis, Raleigh-Durham, Atlanta, Detroit,
Minneapolis, Cleveland, Baltimore and Nashville. A key feature of
the Adspace Mall Network is the "Today's Top Ten" programming,
which showcases a mall's top 10 sales items each week. The program
allows the mall's retailers to compete to be featured on the
screens by submitting their best deals including original prices
and total savings. Adspace then chooses the 10 best deals and
produces a free 12-second spot, for each, and incorporates the ten
spots into its six-minute loop of content and advertising. "The
Adspace Mall Network has proven to be extremely popular with our
retailers and shoppers," said Jerry Sink, senior vice president,
mall management, CBL & Associates Properties, Inc. "They have
embraced the Adspace programming and technology, especially its
ability to promote sales and specials, as well as mall events, in
an interesting and entertaining way. We look forward to giving
retailers and consumers in many other CBL locations the opportunity
to view Adspace's programming." "The expansion of our relationship
with CBL demonstrates the rapidly growing acceptance of Adspace as
the leader in mall-based digital media," said Eric Steinert, senior
vice president of Business Development, Adspace Networks. "CBL's
portfolio provides access to a strong list of centers that will
help drive the overall development of our growing network." In
addition to CBL, Adspace Networks also operates its network in
malls owned by General Growth Properties, Westfield and Glimcher
Realty Trust (NYSE:GRT). Adspace currently provides a presence in
39 top DMAs across the United States. About CBL Properties CBL is
one of the largest and most active owners and developers of malls
and shopping centers in the United States. CBL owns, holds
interests in or manages 162 properties, including 84 regional
malls/open-air centers. The properties are located in 27 states and
total 82.8 million square feet including 1.8 million square feet of
non-owned shopping centers managed for third parties. CBL currently
has eleven projects under construction totaling 2.9 million square
feet including Pearland Town Center, Houston (Pearland), TX;
Settlers Ridge in Pittsburgh, PA; CBL Center II in Chattanooga, TN;
two lifestyle/associated centers, five mall
expansions/redevelopments, and one community center. Headquartered
in Chattanooga, TN, CBL has regional offices in Boston (Waltham),
MA, Dallas, TX, and St. Louis, MO. Additional information can be
found at cblproperties.com. About Adspace Networks, Inc. Adspace
Networks, Inc. http://www.adspacenetworks.com/ owns and operates
the Adspace Mall Network, the largest in-mall digital video
advertising network in the country. Currently located throughout
more than 100 Class A malls across the United States, the network
consists of over 1,300, eight and nine-foot- tall plasma screens-
called "Smart Screens." The Smart Screen displays show programming
which combines a mix of the top ten sale items in the mall, mall
events, and local and national advertising. The network reaches 100
million affluent (source: Directory of Major Malls(R)) consumers
each month, and is particularly effective at reaching teens, young
adults, and women. Adspace is also a charter member of the
Out-of-Home Video Advertising Bureau (OVAB), an organization that
will help provide standards and best practices for the burgeoning
out-of-home video advertising industry. This release is available
on the KCSA Worldwide Web site at http://www.kcsa.com/. CONTACT:
Anne Donohoe / Christa Conte KCSA Worldwide 212.896.1261 /
212.896.1238 / DATASOURCE: Adspace Networks, Inc. CONTACT: Anne
Donohoe, +1-212-896-1261, , or Christa Conte, +1-212-896-1238, ,
both of KCSA Worldwide, for Adspace Networks, Inc. Web site:
http://www.adspacenetworks.com/ http://www.cblproperties.com/
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