DEERFIELD, Ill., March 1, 2012 /PRNewswire/ -- Hornitos® Premium
Tequila today announced the launch of the second annual
Mariachi Mash Up music video and consumer sweepstakes. This year,
Hornitos is adding a little mariachi flavor to the iconic party
anthem, "We're Not Gonna Take It," to help kick off tequila season
and get the party going on Cinco de
Mayo.
Hornitos is also giving tequila fans the opportunity to enter
into a sweepstakes for a chance to win a role in this year's
mariachi mash up video, starring legendary rock band Twisted
Sister, who have proven that even after all these years they can
still get down with the best of them. The band released a video to
announce the sweepstakes and partnership via the Hornitos Facebook
page and YouTube channel.
The sweepstakes runs from March 1
until March 31, 2012, and the winner
will be announced on or around April 2,
2012. The lucky guy or gal and a guest will win a trip to
New York for the once in a
lifetime opportunity to rock out with Twisted Sister as
Dee Snider and the boys mash up
"We're Not Gonna Take It" with guitarrons, maracas and
mariachis.
"There's no better way to celebrate Cinco
de Mayo - tequila's biggest holiday - than with a mash up of
an iconic party anthem mariachi-style," said Amy Weisenbach, Senior Director of Tequilas at
Beam Inc. "'We're Not Gonna Take It' is a legendary song that
has kept the party going for years. Hornitos is all about creating
unique experiences and unexpected adventures, and we're excited to
offer our fans the chance to grab their maracas and get down with
Twisted Sister."
"Twisted Sister is ready to rock and go Horns Up with Hornitos
Tequila! We can't wait to take one of our biggest hits and
give it a little Mariachi flavor to create this year's Cinco de Mayo anthem- you're definitely going to
keep it on repeat all night," said Twisted Sister frontman
Dee Snider.
The 2nd Annual Mariachi Mash Up follows the success of last
year's inaugural Mash Up featuring the classic rock band Cheap
Trick. To celebrate Cinco de
Mayo 2011, Hornitos Tequila partnered with Cheap Trick to
remix their anthem "Surrender" in the style of mariachi to the
delight of music lovers everywhere.
For details on how to enter and contest rules, visit
www.facebook.com/hornitostequila. NO PURCHASE NECESSARY. Must be
21+ to enter. Void in California
and where prohibited. Sweepstakes begins 3/1/12 and ends 3/31/12.
About Beam Inc.
As one of the world's leading premium spirits companies,
Beam is Crafting the Spirits that Stir the World. Consumers
from all corners of the globe call for the company's brands,
including Jim Beam Bourbon, Maker's Mark
Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier
Cognac, Teacher's Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig
Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon,
EFFEN Vodka, Pucker Flavored Vodka, Larios
Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl
Cocktails. Beam is focused on delivering superior performance
with its unique combination of scale with agility and a strategy of
Creating Famous Brands, Building Winning Markets and Fueling Our
Growth. Beam and its 3,200 passionate associates worldwide
generated 2011 sales of $2.8 billion,
volume of 34 million 9-liter cases and some of the industry's
fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New
York Stock Exchange under the ticker symbol BEAM and is included in
the S&P 500 Index and the MSCI World Index. For more
information on Beam, its brands, and its commitment to social
responsibility, please visit www.beamglobal.com and
www.drinksmart.com.
Always Enjoy Responsibly
Hornitos® Tequila, 40% alc./vol. ©2012
Sauza® Tequila Import Company, Deerfield,
IL
SOURCE Beam Inc.