NEW YORK and BIRMINGHAM, Ala., Dec.
21, 2010 /PRNewswire/ -- The BBVA Group (NYSE: BBVA), the
Official Bank of the NBA, will officially tip off its marketing
partnership with the league in the U.S. with the launch of its
first NBA-themed advertising campaign TEAM. WORKS. on Christmas Day. The new commercial will air during
the telecasts of the NBA’s five nationally televised games
scheduled on Dec. 25, one of the
most-viewed day of games during the season on ABC and ESPN.
To view the multimedia assets associated with this release,
please click:
http://multivu.prnewswire.com/mnr/bbva-compass/42203/
(Logo:
http://photos.prnewswire.com/prnh/20101221/MM20272LOGO )
Like in the NBA, working with the right banking team and
executing on a well-designed strategy can be a game changer. This
fast-paced, action-packed commercial highlights the importance of
teamwork in the NBA by showcasing high flying alley-oop slam dunks,
no-look passes and the satisfaction derived by teammates after
executing a well-designed play. The :15 and :30 second versions of
the commercial are the result of a collaborative effort by BBVA
Compass and GSD&M Idea City.
The NBA schedule on Christmas Day
features some of league's marquee teams in action on ABC and ESPN.
The Christmas Day schedule tips off
on ESPN when the Chicago Bulls visit the New York Knicks starting
at 12 p.m. ET. The action moves to
ABC for a doubleheader featuring a rematch of the 2010 NBA Eastern
Conference Finals featuring the Orlando Magic and the Boston
Celtics at 2:30 p.m. ET, followed by
the highly anticipated matchup featuring the Miami Heat and Los
Angeles Lakers at 5 p.m. ET. ESPN
will close out the Christmas Day
coverage with an evening doubleheader featuring the Denver Nuggets'
visit to the Oklahoma City Thunder at 8 p.m.
ET, followed by the Portland Trail Blazers and Golden State
Warriors at 10:30 p.m. ET.
"Whether you're on the basketball court or in the financial
arena, teamwork plays a vital role in determining success," said
Manolo Sanchez, BBVA U.S. Country
Manager and President and CEO of BBVA Compass. "Our new ad campaign
provides fans a captivating visual experience of how teamwork in
the NBA translates into success on the court. Our goal is to
recreate that success by providing our customers with a
championship caliber banking team that meets all of their financial
needs. Teamwork also involves being a good teammate, which is why
we are very proud to be partnering with NBA Cares to help
revitalize schools in the communities we serve."
“Christmas Day is a highlight on the NBA calendar and the
perfect opportunity for BBVA to demonstrate its commitment to
teamwork,” said Mark Tatum, NBA
Executive Vice President, Global Marketing Partnerships. “These
games will be a great showcase for one of our newest marketing
partners as it unveils its first NBA-themed campaign, illustrating
how our Official Bank strives to be a great teammate and create
winning experiences for NBA fans.”
Another key component of the BBVA and NBA partnership is support
of the league’s social responsibility initiative, NBA Cares. BBVA -
through its U.S. subsidiary, BBVA Compass - will be working with
NBA Cares on the initiative ‘TEAM. WORKS. in Schools’ to
refurbish schools in certain BBVA Compass markets including
Birmingham, Dallas/Fort Worth, Houston, Phoenix and
San Antonio. The first school
revitalization project is scheduled for Jan.
13 at Jesse Jones High School in Houston. BBVA Chief Operating Officer
Angel Cano, BBVA U.S. Country
Manager, BBVA Compass President and CEO Manolo Sanchez will join more than 120 BBVA
Compass employees along with students and NBA players and Legends
to participate a day of service including painting, landscaping and
a complete renovation of the library and technology center complete
with new computers, printers, books and other educational
resources.
A third component to BBVA’s partnership with the NBA is a BBVA
Compass - NBA mobile tour featuring a 67-foot, 18 wheel truck that
transforms into 6,000 square feet of basketball activities. These
activities include two basketball areas, a technology area where
fans can play the latest NBA video games and a video wall with NBA
game footage and BBVA Compass product and service information. The
tour is scheduled to be held in Spring 2011 in ten communities
within the BBVA Compass Sunbelt footprint and will allow fans to
experience an authentic NBA environment. The communities scheduled
at this time include: Albuquerque, Birmingham, Dallas/Fort Worth, Denver, Houston,
Jacksonville, Phoenix, the Rio Grande Valley, San Antonio and a city in California yet to be determined.
Earlier this year, to tip-off its WNBA partnership, BBVA
received significant exposure during the 2010 WNBA Finals presented
by adidas featuring the Atlanta Dream and 2010 WNBA Champion
Seattle Storm. BBVA's logo was prominently featured on both teams'
jerseys for the entire series, marking the first time a single
marketing partner received exposure on the jerseys of both teams
competing in the WNBA Finals, other than the league's official
outfitter.
In Spain, the partnership
tipped off on October 7 at the NBA
Europe Live presented by EA SPORTS™ game at the Palau Sant Jordi in
Barcelona between the defending
NBA champion Los Angeles Lakers and the defending Euroleague
champions FC Barcelona. BBVA served as an associate partner of the
game between the Los Angeles Lakers and Regal FC Barcelona, and as
the presenting partner of the Fan Zone event that lead up to the
game.
The partnership with the NBA, WNBA and NBA Development League
(NBA D-League) in the United
States, Spain and Puerto
Rico enhances BBVA's position as the 'Bank of Sports' and
fully identifies the bank with the values of passion, teamwork, and
fair play inherent to sports. BBVA is also the title sponsor of La
Liga BBVA, Spain's top
professional soccer league, and BBVA Compass is the title sponsor
of the BBVA Compass Bowl in Birmingham,
Alabama featuring NCAA football teams from the Southeastern
Conference (SEC) and the BIG EAST Conference.
About BBVA Group
BBVA is a financial services group with more than euro 557 billion in total assets, more than 47
million clients, 7,362 branches and 105,000 employees in more than
30 countries. BBVA provides its customers around the world with a
full range of financial services. The BBVA Group maintains a
leadership position in Spain,
Mexico, Latin America and the Sunbelt Region of
the United States. BBVA is also
developing strong operations in Asia, specifically in China, and has just entered the Turkish market
with the acquisition of a 24.9% control stake in the Turkiye
Garanti Bankasi, the first bank of Turkey.
As of September 2010, BBVA has a
market capitalization of euro 37
billion and it is listed in the main international stock
exchanges, London NYSE and Madrid,
among others. BBVA reported in 2009 recurrent attributable profit
of euro 5.2 billion, excluding
one-offs. BBVA is one of the top leading Euro zone banks in terms
of ROE and efficiency.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that
operates 717 branches including 382 in Texas, 92 in Alabama, 65 in California, 77 in Arizona, 45 in Florida, 36 in Colorado and 20 in New Mexico. BBVA Compass is the 15th largest
U.S. commercial bank based on deposit market share and ranks among
the largest banks in Texas (4th),
Alabama (3rd) and Arizona (5th). For the second consecutive year,
BBVA Compass was named 'Lender of the Year' by the Small
Business Administration (SBA). Additional information concerning
BBVA Compass can be found on our website www.bbvacompass.com.
About the NBA
The NBA, founded in 1946, is a professional sports league and
global business that features 30 teams in the United States and Canada. During the 2010-11 season, NBA games
will reach 215 countries and territories in more than 40 languages.
Official NBA rosters currently feature 86 players from 40 countries
and territories. NBA merchandise is sold in more than 100,000
stores in 100 countries on six continents. NBA.com averages more
than 26 million page views per day, with more than 50 percent of
the site’s visitors coming from outside of North America. Through NBA Cares, the league,
its teams and players have donated more than $145 million to charity, completed more than 1.4
million hours of hands-on community service, and created more than
525 places where kids and families can live, learn, or play.
SOURCE BBVA & BBVA Compass