LOUISVILLE, Ky., April 22 /PRNewswire-FirstCall/ -- In honor of
the 40th anniversaries of both Earth
Day and Finlandia Vodka, Finlandia is releasing limited
edition charity water bottles featuring designs by Klaus Haapaniemi, a world-renowned Finnish
graphic artist dubbed as one of the most important rising stars in
illustration and design.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100422/CL91169
)
"As a Finnish artist and proud of my heritage, it was a pleasure
to partner with Finlandia on this project to benefit so many great
environmental charities," said Haapaniemi. "I hope my designs
bring color and fantasy to Finlandia and glamorize the nature
and the wildlife of Finland."
Each design represents one of Finlandia Vodka's core elements:
the Midnight Sun, untouched nature, six-row barley and pure glacial
spring water. These one-liter SIGG® water bottles will sell for
$28 U.S. and Finlandia will divide
all profits among four global environmental projects selected to
promote sustainability beyond the brand's distillation footprint.
This cause-marketing program is an early step in a new, concerted
effort to explore sustainability and the brand's harmony with
nature.
From left to right: "The Very Tired Rooster"
representing the Midnight Sun, which shines for 73 days
straight in the north of Finland;
Untouched Nature represented by a Norse mythological
character, "Ratatosk", the red squirrel; Six-row
barley featuring "The Cranes" walking in the
barley field; Representing Pure Glacial Spring Water,
"Thiaridae" freshwater snail.
"The Finlandia brand is honored to offer these unique water
bottles with designs from Klaus
Haapaniemi, a truly brilliant artist," said Jennie Meador, global associate creative
director for Finlandia Vodka. "His designs have brought our brand
stories to life. And, with proceeds going to such great charities,
this program really respects the nature of the Finnish spirit of
sustainable living. As a Finnish brand, we strive to be in harmony
with nature and the money raised will help provide for some
tremendous projects around the globe."
These limited edition Finlandia water bottles will be available
on May 3 for purchase at
www.finlandiawaterbottle.com.
About Klaus Haapaniemi
Finnish-born, now London-based,
artist Klaus Haapaniemi became
interested in illustration after seeing some well-designed Russian
animations on TV when he was only eight years old. After graduating
from Lahti Design Institute, he lived in Italy where he worked as a key print designer
for Diesel and Diesel Stylelab. Klaus' long list of clients include
print collections for Clements Rieiro, Cacharel, Marimekko and
Levis, plus an ever-expanding range of his own published books,
ceramics and wall tapestry collections.
About Finlandia
Finlandia Vodka is a product with a global reputation for its
unique Nordic heritage and its crystalline natural spring water, a
legacy of the Ice Age. Finlandia's unparalleled quality can be
attributed to only the finest natural ingredients: pure glacial
spring water and six-row barley, which offers the highest quality
starch and the lowest possible content of natural oils, delivering
a crisp, clean taste.
Brown-Forman Corporation (NYSE: BF-B) is a producer and marketer
of fine quality beverage alcohol brands, including Jack Daniel's, Southern Comfort, Finlandia
Vodka, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador
Tequila, Tequila Herradura,
Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra. For
more information about Brown-Forman, please visit our website at
www.brown-forman.com
Enjoy The World’s Finest Vodka(TM) Responsibly.
Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka, 40%
Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky USA
SOURCE Finlandia Vodka, Brown-Forman