Arcos Dorados Faces Cost Pressures In Booming Latin America
August 02 2011 - 4:58PM
Dow Jones News
Arcos Dorados Holdings Inc. (ARCO), which operates McDonald's
restaurants in Latin America, said Tuesday that inflation in the
region poses a challenge as it grapples with rising ingredient and
wage costs.
Arcos Dorados is raising prices, increasing productivity and
trying to slow the pace of wage hikes in response to cost
pressures, Chief Operating Officer Sergio Alonso said in a
conference call with investors Tuesday.
"We raise menu prices as fast as we can and then delay salary
increases by a couple of months," he said.
This strategy has been especially useful in Argentina, where
most private sector forecasts put 12-month inflation above 20%.
The annual salary increase agreed with unionized workers will be
granted in two installments this year, he said.
In Brazil, the company's largest market, salaries are rising
quickly, and the government is expected to lift the minimum wage
13.5% to 14% in January 2012, Alonso said.
Strong economic growth in Brazil and Argentina has been
accompanied by high inflation.
Brazilians are paying the equivalent of $6.16 for a McDonald's
emblematic Big Mac sandwich, over 50% more than a fast-food junkie
pays for his fix in the U.S., according to The Economist's July Big
Mac Index. Argentines pay almost 20% more in dollar terms for the
burger than consumers in the U.S., while Mexicans are the regional
winner of cheap eats, paying the equivalent of just $2.74,
according to the Economist.
Arcos Dorados has managed to control its costs and keep them
below the rate of inflation through agreements with suppliers and
retail space owners, Alonso said.
At the same time, the company hasn't had problems raising
prices, which it did in May and June.
"Prices are very dynamic and are revised every month," he
said.
Arcos Dorados holds the exclusive right to own, operate and
grant franchises of McDonald's restaurants in 19 countries in Latin
America and the Caribbean.
The company's second-quarter net profit rose 5.6% on the year to
$14.24 million, and sales rose 28.7% to $888.5 million.
On Monday, Arcos Dorados raised its full year 2011 guidance,
forecasting 22% to 24% sales growth and a 35% to 45% increase in
net profit as it picks up the pace of restaurant openings.
Arcos Dorados is reaping the fruits of the region's expanding
middle class and rising purchasing power. "There's more money in
peoples hands," Alonso said.
Arcos Dorados shares were recently trading 6.7% higher at $25.08
on Tuesday, well above its IPO price of $17 in April.
-By Shane Romig, Dow Jones Newswires; 54-11-4103-6738;
shane.romig@dowjones.com
Arcos Dorados (NYSE:ARCO)
Historical Stock Chart
From May 2024 to Jun 2024
Arcos Dorados (NYSE:ARCO)
Historical Stock Chart
From Jun 2023 to Jun 2024