(Adds chart with scores of all companies that were part of the survey.)

 
   DOW JONES NEWSWIRES 
 

Despite a considerable improvement in overall investor satisfaction from last year, investor perceptions of their investment firms as being customer-driven continues to decline, a study by J.D. Power & Associates found.

The survey, now in its eighth year, measures overall investor satisfaction with investment firms in a number of factors, including investment performance, account offerings, and problem resolution.

The market researcher found that overall investor satisfaction averaged 769 on a 1,000-point scale, climbing from 731 last year. The jump was due primarily to improved satisfaction with the financial-adviser relationship and investor perceptions of investment performance, according to J.D. Power.

However, investors' positive sentiment regarding their investment firms continues to decline. Overall, an increasing proportion of investors polled this year believe their firms are driven by profits, rather than being focused on customers.

"During the past year, most investors have enjoyed positive short-term gains in their portfolio as a result of the market recovery, but this has not translated into an improvement in investor sentiment toward their firm," said David Lo, a J.D. Power director.

Edward Jones & Co. ranks highest in investor satisfaction for a second consecutive year, having a score of 794 and performing particularly well in investment adviser and investment performance, J.D. Power said. Royal Bank of Canada's (RY, RY.T) RBC Wealth Management was next at 793, with its investment-adviser and account-information ratings being standouts. Independent broker/dealer LPL Financial was third with 791.

Lowest of the 12 firms ranked by J.D. Power was J.P. Morgan Chase & Co. (JPM), which had a score of 739.

The study is based on responses from 4,460 investors who make some or all of their investment decisions with an investment adviser. The study was fielded in May.

 
        Overall Investor Satisfaction Index Scores 
              (Based on a 1,000-point scale) 
 
FIRM                                        INDEX SCORE 
Edward Jones & Co.                              794 
Royal Bank of Canada (RY, RY.T)                 793 
LPL Financial                                   791 
Charles Schwab Corp. (SCHW)                     786 
Raymond James Financial Inc. (RJF)              778 
Ameriprise Financial Inc. (AMP)                 776 
Fidelity Investments                            759 
UBS AG (UBS, UBSN.VX)                           759 
Wells Fargo & Co. (WFC)/Wachovia                759 
Morgan Stanley (MS) Smith Barney                753 
Bank of America Corp. (BAC)/Merrill Lynch       747 
J.P. Morgan Chase & Co. (JPM)                   739 
 

-By John Kell, Dow Jones Newswires; 212-416-2480; john.kell@dowjones.com

 
 
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