NORTHBROOK, Ill., Dec. 21, 2010 /PRNewswire/ -- Allstate's X the
TXT social movement to curb distracted driving reached a milestone
with the registration of its 100,000th Facebook fan, nearly double
the average number of fans on most Fortune 500 company
pages. Allstate has built its facebook.com/XtheTXT fan page
following through a combination of celebrity support, online
engagement and in-person events.
"Facebook provides the platform. Celebrities and pledge
events drive the conversation. Fans are sharing stories, hearing
from celebrities they respect and encouraging their friends and
family to join the movement," said Sari
Macrie, vice president of corporate relations, Allstate.
"Our integrated social media and traditional grassroots campaign is
making a difference. More than 100,000 X the TXT fans are building
an activist community and saving lives."
Allstate's X the TXT movement has grown with the help of
star-studded support from celebrity spokespeople like The Jonas
Brothers and Jordin Sparks. These
pop culture icons are using their celebrity to raise awareness and
engage their fans online and at pledge events for teens and
families across the country. During these events, participants
place their blue-inked thumbprints on an oversized banner – a
symbol of their commitment to take their thumbs off their phone and
stay focused on the road. Photo booths on-site drive fans to the X
the TXT Facebook page (facebook.com/xthetxt) where they can tag
photos, continue the conversation and share the pledge with their
friends online.
To date, more than 125,000 people have taken the pledge not to
text and drive online and at live events. As part of Allstate's new
"X the TXT: DSGN8 Before You Drive" campaign, fans can also appoint
a DSGN8D TXTR [designated texter] with the DSGN8D TXTR app.
About Allstate's New DSGN8D TXTR Program
Allstate is hosting a 10-city "X the TXT: DSGN8 Before You
Drive" holiday campaign which focuses on incorporating a new step
in a driver's habits by urging Americans to hand their phone to
their DSGN8D TXTR before they get behind the wheel. Kevin Jonas kicked off the tour by designating
best bud and security guard, Big Rob, as his in-car DSGN8D
TXTR.
Allstate is making stops at sporting events, malls, holiday
events and more with a goal to register more than 25,000 DSGN8D
TXTRs at the events and online at facebook.com/XtheTXT. Grammy
Award®-nominee and Broadway star Jordin
Sparks, actress Meaghan
Martin (Camp Rock, Camp Rock 2: The Final Jam, 10 Things I
Hate About You), pop rock band Honor Society, R&B singer Mateo
and Big Rob – along with their DSGN8D TXTRs – have joined Jonas in
supporting the effort by registering online and will be making
appearances in select cities during the national tour.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest
publicly held personal lines insurer. Widely known through the
"You're In Good Hands With Allstate®" slogan, Allstate is
reinventing protection and retirement to help more than 17 million
households insure what they have today and better prepare for
tomorrow. Consumers access Allstate insurance products (auto, home,
life and retirement) and services through Allstate agencies,
independent agencies, and Allstate exclusive financial
representatives in the U.S. and Canada, as well as via www.allstate.com and
1-800 Allstate®.
SOURCE Allstate