The AFLAC Duck Provides a Forum for Consumers to Quack the Vote
August 18 2004 - 12:29PM
PR Newswire (US)
The AFLAC Duck Provides a Forum for Consumers to Quack the Vote
COLUMBUS, Ga., Aug. 18 /PRNewswire-FirstCall/ -- The AFLAC Duck
will compete alongside 25 other well-known brand icons, including
the Wise Owl and Speedy Alka-Seltzer, for a chance to cement its
place in history on the Madison Avenue Advertising Walk of Fame in
New York during the city's first- ever celebration of Advertising
Week. Winners will be decided by an online public vote. In keeping
with its theme of "getting the word out," the AFLAC Duck has made
it easy for consumers to cast their ballots by visiting
http://www.aflac.com/ . At the tender age of 4 years old, the AFLAC
Duck is the youngest contender nominated for America's Favorite
Advertising Symbol Award. The spokesduck's relentless approach to
reminding consumers of AFLAC's name has earned it fans across the
country within a short period of time. The popular feathered icon
has accomplished more for its company's brand recognition in under
five years than most advertising symbols have done for their brand
over decades. Launched during the first weekend in the new
millennium, the national advertising campaign featuring the duck
spouting, "AFLAAAAC," produced a significant increase in AFLAC's
name recognition-from 12% to more than 90%. According to the AFLAC
Duck's campaign manager, Al Johnson, the duck will run on a serious
platform. "Our campaign is about actions and not words. Well, maybe
one word -- AFLAAAAC!" Standing less than three feet tall, the
AFLAC Duck is a giant within the advertising industry and is no
stranger to receiving accolades. The AFLAC Duck Campaign has
already received several honors, including the 2002 Gold Effie, an
award recognizing the year's best advertising campaigns. The duck
has also received two Midas awards honoring the best in creative
consumer communication. The award-winning duck is not only a leader
within the advertising arena but is an active participant in the
world of philanthropy. With the sale of plush toys bearing its
resemblance, the AFLAC Duck does its part in the fight against
pediatric cancer. The duck has raised more than $1 million towards
preventing the childhood disease. Public voting for brand icons
began on Monday, July 26, 2004 and will conclude at midnight on
Friday, September 3, 2004. The top five icons voted onto the Walk
of Fame will be honored with an image-enshrined sidewalk plaque
installed at the corner of 50th Street and Madison Avenue. Winners
will be unveiled at a Walk of Fame dedication ceremony on September
20, 2004. AFLAC Incorporated (NYSE:AFL) is an international holding
company. A Fortune 500 company, AFLAC insures more than 40 million
people worldwide. It is a leading writer of insurance products
marketed at the worksite in the United States, offering policies to
employees at more than 300,000 payroll accounts. The company
insures one out of four Japanese households and is the largest life
insurer in Japan in terms of individual insurance policies in
force. In July 2003, Fortune magazine named AFLAC to its list of
"The 50 Best Companies for Minorities." In January 2004, AFLAC was
included in Fortune magazine's list of the "100 Best Companies to
Work For in America" for the sixth consecutive year. Also in
January 2004, AFLAC was named to Forbes magazine's Platinum 400
List of "Americas Best Big Companies" for the fifth consecutive
year. In March 2004, Fortune magazine included AFLAC in its annual
listing of "America's Most Admired Companies." AFLAC's Internet
address is http://www.aflac.com/ . Contacts: Mechell Clark AFLAC
Incorporated (706) 243-8004 Laura Kane AFLAC Incorporated (706)
596-3493 (Logo:
http://www.newscom.com/cgi-bin/prnh/20010525/AFLACLOGO )
http://www.newscom.com/cgi-bin/prnh/20010525/AFLACLOGO
http://photoarchive.ap.org/ DATASOURCE: AFLAC Incorporated CONTACT:
Mechell Clark, +1-706-243-8004, or , or Laura Kane,
+1-706-596-3493, or , both of AFLAC Incorporated Web site:
http://www.aflac.com/
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