Abercrombie & Fitch and Hollister Co. Go Mobile with Digby

Digby, the leading developer of mobile commerce solutions for the retail and e-Commerce market segments, announced today that global retailer Abercrombie & Fitch (NYSE:ANF) has selected Digby to build, manage and operate mobile storefronts for both its Abercrombie & Fitch and Hollister Co. brands. The new storefronts, which initially focus on making mobile web sites available to all Internet-enabled mobile devices, allow for easy browsing and purchasing of all products anytime and anywhere Abercrombie and Hollister customers choose to shop.

“Providing our users with a superior mobile experience was a key driver for us in choosing Digby as a partner in our mobile initiative,” said Kristi Decker, Director, Online Merchandising for Abercrombie & Fitch. “Digby meets our high standards for delivering a consistent and positive brand experience, while utilizing a software platform that will scale with us as we expand into applications for the iPhone, BlackBerry and various Android devices. Mobile storefronts are our next step in extending the ultimate convenience and flexibility to our young, progressive customer base for whom mobile is a way of life.”

The rise of mobile commerce in retail continues to grow rapidly. According to the most recent Deloitte Annual Holiday Survey, 19 percent of shoppers this holiday season expected to use their phones to assist in their holiday shopping to find store locations, check prices, read reviews and make purchases. Apparel retailers such as Abercrombie & Fitch are on the leading edge of mobile commerce, second only to mass merchants in categories of online retailers that are entering the mobile channel.1

“We are thrilled to be selected by Abercrombie & Fitch, a leader in retail and multichannel marketing, to provide mobile storefronts for both A&F and Hollister,” said David Sikora, Founder and CEO of Digby. “The dynamic mobile web storefronts are a solid platform that we will look to build upon further as we work with Abercrombie & Fitch to launch rich applications for various smartphones and across multiple regions.”

The Digby Mobile Commerce Suite is a software product that provides retailers with comprehensive mobile channel capabilities, including:

Support for all internet connected devices
Rich application support for all popular smartphone platforms including iPhone, BlackBerry and Android
Mobile marketing capabilities
In-store and proximity marketing capabilities

About Digby

Digby is the leading software as a service provider of mobile commerce solutions for top retailers. The award winning Digby Mobile Commerce Suite delivers an optimized shopping experience with both web and application based mobile storefronts that include easy search, browse and purchase capabilities, personal information integration, secure wallet and location based service functionality. Led by software industry veterans, the privately held company is headquartered in Austin, Texas. For additional information, please visit www.digby.com.

1 “M-commerce is catching on,” Internet Retailer, June 2009. http://www.internetretailer.com/dailyNews.asp?id=30719

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