Texas Instruments Inc. (TXN) said it will transfer its stock listing to the Nasdaq Global Market from the New York Stock Exchange at the start of next year, giving the electronic exchange another victory over the Big Board.

NYSE Euronext (NYX) and Nasdaq OMX Group Inc. (NDAQ), the two biggest U.S. stock exchanges, have for years competed to gain an edge.

Nasdaq recently won over media giant Viacom Inc. (VIA, VIAB) and fast-food restaurant chain Wendy's Co. (WEN), which both made the moves in an effort to save money.

Texas Instruments' move to the traditionally tech-heavy Nasdaq exchange "is a natural fit," said Ron Slaymaker, head of investor relations at the global semiconductor company. The move also "will enhance our public visibility while offering our shareholders cost-effective access to advanced trading technologies."

Texas Instruments will keep the ticker symbol TXN and begin trading on Nasdaq on Jan. 3.

Shares closed Wednesday at $28.04 and were inactive premarket. The stock is down 14% this year.

-By Tess Stynes, Dow Jones Newswires; 212-416-2481; Tess.Stynes@dowjones.com

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