TechTarget Acquires BeyeNETWORK, Global Network of Business Intelligence Experts
April 13 2010 - 11:15AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today
announces the acquisition of global BeyeNETWORK which includes
websites BeyeNETWORK.com™, BeyeBLOGS.com™, BeyeRESEARCH.com™ and
the related international-language sites.
BeyeNETWORK is a group of online technology sites that provide
news, expert information and exclusive resources on the business
information management lifecycle, including business intelligence
(BI) best practices, business analytics, data integration, and data
governance. All of the sites’ content is written by industry
experts who share their experiences and research in a collection of
articles, podcasts, and blogs focused on specific vertical
industries. Ron Powell, BeyeNETWORK’s founder, will join
TechTarget.
To coincide with the acquisition, the Company also announced the
launch of SearchBusinessAnalytics.com, a website designed to
empower today’s IT and business leaders with tactical and strategic
resources for intelligent decision-making. The launch of
SearchBusinessAnalytics.com represents an opportunity to expand
beyond TechTarget’s existing portfolio of business intelligence
media such as SearchDataManagement.com™ to attract a wider audience
of BI professionals with a more granular analytics and performance
management technology focus.
With more than 168,000 unique business intelligence and data
management professionals across its combined media offerings, the
Company’s BI media now represent the largest audience of business
executives and information technology professionals researching BI
technologies.
“The BI market is evolving toward a much stronger focus on
analytics,” said Mike Bolduc, Publisher, enterprise applications
media, TechTarget. “The combination of the BeyeNETWORK’s experts
and SearchBusinessAnalytics.com resources greatly increases our
value for both IT and business professionals researching new
products and technologies in this market,” continued Bolduc.
The market for BI platforms will remain one of the fastest
growing software markets despite the economic downturn, according
to analyst firm Gartner Inc. In tough economic times, when
competitiveness depends on the optimization of strategy and
execution, organizations continue to turn to BI as a vital tool for
smarter, more agile and efficient decision making. According to
Gartner's annual survey of CIO technology priorities, BI remained
among the top five priorities in 2009 (and it was No. 1 in each of
the previous four years).
“BI and analytics play an integral role in an organization’s
enterprise application strategy as executives continue to depend on
data to make better business decisions. The addition of the
BeyeNETWORK and SearchBusinessAnalytics.com complements our
comprehensive coverage of the enterprise application stack,
focusing on databases, applications, middleware, integration,
business intelligence and analytics,” said Bolduc.
About TechTarget
TechTarget (http://www.techtarget.com), a leading online
technology media company, gives technology providers ROI-focused
marketing programs to generate leads, shorten sales cycles, and
grow revenues. With its network of more than 80 technology-specific
websites and more than 8.5 million registered members, TechTarget
is a primary Web destination for technology professionals
researching products to purchase. The company is also a leading
provider of independent, peer and vendor content, a leading
distributor of white papers, and a leading producer of webcasts,
podcasts, videos and virtual trade shows for the technology market.
Its websites are complemented by numerous invitation-only events.
TechTarget provides proven lead generation and branding programs to
top advertisers including Cisco, Dell, EMC, HP, IBM, Intel,
Microsoft, SAP and Symantec.
(C) 2010 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and BeyeNETWORK,
SearchBusinessAnalytics.com, BeyeNETWORK.com, BeyeBLOGS.com,
BeyeRESEARCH.com and SearchDataManagement.com are trademarks of
TechTarget Inc.. All other trademarks are the property of their
respective owners.
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