NEW YORK, Sept. 28, 2021 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) today announced that Stagwell Technology's
influencer management platform Koalifyed has launched a mobile app,
available for download on the Apple App
Store. The app is the latest from Koalifyed, an end-to-end
campaign management solution that empowers social-first brands and
agencies to reach real audiences faster and optimize campaign
dollars to improve results.
"We're excited for this next evolution in Koalifyed's technology
and the added agility it will bring our brand and agency partners
as they collaborate with talent in today's influence-driven
marketplace," said Koalifyed Partner and Stagwell Technology's
Chief Technology Officer Charles Hu.
"From macro influencers to nano influencers, we know that in
today's consumer-centric landscape, the endorsement of key creators
can drive preference, positive word of mouth, and ultimately
conversion."
"Koalifyed's app arrives at a crucial time for social-first
brands seeking to tap into the multiplier-effect of modern
culture," added Stagwell Chief Brand Officer Beth Sidhu. "At Stagwell, we're bullish on the
value influencer marketing can add to an omnichannel strategy in
today's marketplace and are proud to see Koalifyed continue to
evolve as an essential tool for digital clients."
The technology — leveraged by clients such as P&G,
Gilette, Old Spice, and Pantene — builds speed, efficiency,
and trust into the most crucial parts of influencer campaign
management, helping connect brands to their most engaged audiences,
drive meaningful partnerships with dynamic, high-quality creators,
and deliver maximum performance.
Koalifyed's app enhances the platform's features including
best-in-class proprietary fraud detection which has been shown to
identify up to 10 times more bots than other products; and
blockchain technology for smart contracts to help keep brands
compliant with increased FTC guidelines for influencer
marketing.
"Brands need to reach people authentically — and authentic
audiences are precisely what Koalifyed specializes in," added
Christina Scala, SVP of Sales &
Marketing, Koalifyed. "Our growing directory of diverse influencers
can be a key tool for brands seeking to elevate a more
representative cast of creators in their marketing."
Koalifyed is part of Stagwell's broader roster of digital SaaS
products that solve for key gaps in the modern marketing services
ecosystem. Powered by Stagwell's impressive network of
best-in-class engineering talent, numbering 2000+ globally, the
Company's product suite offers clients the best in connected
technologies to drive marketing effectiveness. Koalifyed was
developed by Stagwell Technologies in collaboration with leading
consumer marketing agency MMI Agency.
In addition to Koalifyed, Stagwell's solutions include products
that predict the performance of communications using A.I.
(PRophet), connect global talent for content delivery (LOCATE),
measure and optimize brand reputation (Harris Brand Platform), and
more.
About Stagwell Inc.
Stagwell is the challenger holding company built to transform
marketing. We deliver scaled creative performance for the world's
most ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
24+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients.
For more information, visit www.stagwellglobal.com.
About Koalifyed
Koalifyed is now available to all brands and offers solutions
for influencer marketing budgets of all sizes. Creators can also
sign up to join the Koalifyed creator database to get discovered by
brands via Koalifyed's website. To learn more, sign up to be a part
of Koalifyed's creator database or request a demo,
visit https://www.koalifyed.com/.
Contact:
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Beth Sidhu
|
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Beth.Sidhu@stagwellglobal.com
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202-423-4414
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SOURCE Stagwell Inc.