Sonos Partners With the Recording Academy® to Host Immersive Experiences at 2024 GRAMMY® House
January 31 2024 - 9:00AM
Business Wire
Sonos launches immersive red carpet experience
with popular hip hop duo Flyana Boss as hosts
Sonos (Nasdaq: SONO), the world’s leading sound
experience company, is partnering with The Recording Academy and
Flyana Boss to bring the magic of Sonos to life with exciting red
carpet activations and amplified sound experiences at this year’s
GRAMMY House. The Recording Academy®’s GRAMMY® House returns
February 1st-3rd, celebrating music makers, culture creators and
rising industry leaders with three program-packed days leading up
to the 66th Annual GRAMMY Awards® airing Sun, Feb. 4 on CBS and
streaming live and on-demand on Paramount+.
Sonos has teamed up with Flyana Boss, the powerful female rap
duo shaping music and culture, to host the Sonos red carpet
experience at this year’s #GRAMMYsNextGen Party and Academy Proud
event. The Flyana Boss duo, Folayan and Bobbi, will take center
stage as the Sonos red carpet hosts, where attendees will have an
opportunity to meet them and have their own red carpet moment via
an immersive content capture experience. From the Red Carpet to the
Speakeasy, Sonos speakers will envelop guests in rich, dynamic
sound. The Recording Academy will also honor the 2024 Class of
#GRAMMYsNextGen Ambassadors and Advisors with a private Power
Brunch on February 3rd, where Sonos will celebrate their
contributions by gifting all attendees the Sonos Era 300, its
revolutionary new spatial audio speaker. With next level audio that
hits you from every direction, Era 300 doesn’t just surround you,
it puts you inside the heart of your music.
“Sonos is thrilled to partner with the Recording Academy and
Flyana Boss to bring premium sound experiences to the 2024 GRAMMY
House – a collaboration that reinforces our profound connection to
the creator community, and underscores our commitment to delivering
unparalleled listening experiences. GRAMMY House is a testament to
the diverse and inspiring artist and creator community, and Sonos
is proud to be a part of this celebration,” said Deirdre Findlay,
Sonos Chief Commercial Officer.
About Sonos
Sonos (Nasdaq: SONO) is the world’s leading sound experience
company. As the inventor of multi-room wireless home audio, Sonos
innovation helps the world listen better by giving people access to
the content they love and allowing them to control it however and
wherever they choose. Known for delivering an unparalleled sound
experience, thoughtful design aesthetic, simplicity of use, and an
open platform, Sonos makes the breadth of audio content available
to anyone. Sonos is headquartered in Santa Barbara, California.
Learn more at www.sonos.com.
About The Recording Academy
The Recording Academy represents the voices of performers,
songwriters, producers, engineers, and all music professionals.
Dedicated to ensuring the recording arts remain a thriving part of
our shared cultural heritage, the Academy honors music's history
while investing in its future through the GRAMMY Museum®, advocates
on behalf of music creators, supports music people in times of need
through MusiCares®, and celebrates artistic excellence through the
GRAMMY Awards® — music's only peer-recognized accolade and highest
achievement. As the world's leading society of music professionals,
we work year-round to foster a more inspiring world for creators.
For more information about the GRAMMY Awards and the Recording
Academy, please visit GRAMMY.com and RecordingAcademy.com.
About Flyana Boss
Hailing from Detroit, MI, and Dallas, TX, MCs and
multi-instrumentalists Bobbi LaNea and Folayan met at a Los Angeles
music college, forming Flyana Boss – a name that rhymes with Diana
Ross and embodies a spirit of flyness and bossness. Bursting onto
the scene with their breakout single "You Wish," produced by
hitmaker Marky Style, Flyana Boss quickly gained attention, landing
the duo a #1 debut on Spotify's Viral 50 in the US and #6 globally,
followed by an iconic remix featuring rising it-girl Kaliii and the
legendary Missy Elliott. The duo then embarked on their debut tour
on Janelle Monáe's The Age Of Pleasure Tour, followed by a special
guest appearance on KE$HA’s “The Only Love” Tour, while continuing
to make waves with new singles like "Bitch Imma Star," "Big One,"
and “UFHO.” As they gear up for The Bosstanical Garden Tour in
February 2024, Flyana Boss is poised to become a prominent force in
the hip-hop industry, leaving an incredible mark on music lovers
worldwide.
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