When Do The Holidays Officially Begin? New Sonos S.A.N.T.A. Index Settles Annual Debate
October 13 2022 - 9:00AM
Business Wire
Seasonal Audio Noise Tracking Aggregator
(S.A.N.T.A.) Index will measure “Jingle Waves” in 20+ countries
around the world to mark the official start of the season once and
for all
Sonos (Nasdaq: SONO) today announced the launch of its all-new
Seasonal Audio Noise Tracking
Aggregator (S.A.N.T.A.) Index – a special algorithm baked
with sugar and spice that will help answer one of life’s most
debated questions: when does the holiday season actually start? For
years, the internet has fought over leaf peeping versus tree
trimming – with some arguing it’s “the most wonderful time of year”
the day after Halloween, while others lobby for a longer autumn.
Looking at a (Santa’s) bag of festive data spanning search, streams
and sentiment, Sonos will track the level of “Jingle Waves” in 23
countries to identify the exact moment holiday cheer reaches
critical mass, greenlighting listeners to deck the halls and fire
up the fireplace. To celebrate each country’s official start of the
season, Sonos will unlock product giveaways, promos, new Sonos
Radio holiday stations and more.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20221013005462/en/
The Sonos S.A.N.T.A. Index will analyze
the frequency that users search and play the five most popular
holiday songs and movies in each country. (Graphic: Business
Wire)
“No matter how we celebrate the holidays, it’s a time of year
that makes us feel more connected, joyful and nostalgic, whether
it’s listening to that jolly song that brings back vivid memories
of baking with your family, or watching that seasonal flick that
makes your eyes well up no matter how many times you’ve seen it,”
said Pete Pedersen, VP Marketing at Sonos. “There is certainly a
level of passion and anticipation around when the season actually
arrives, so this year we didn’t want to just help our listeners
feel more festive by connecting them to their favorite holiday
content, but also answering the age-old question: when is it the
right time to turn up the holiday sound?”
Beginning today, the Sonos S.A.N.T.A. Index will analyze the
frequency that users search and play the five most popular holiday
songs and movies on the Sonos app in each participating country –
from the United States, Canada and Mexico, to the United Kingdom,
Netherlands, South Africa, Colombia, Australia and more. Combined
with other metrics, including holiday social chatter volume and
sentiment, the index will generate a daily Jingle Wave score on a
scale of 0 (no holiday cheer) to 100 (maximum holiday cheer). The
official start of the holiday season will be marked once Jingle
Waves reach a tipping point – defined as 50 – in each country.
It’s time to draw the line in the snow. Listeners have the power
to help settle the debate by using their Sonos speakers to tip (or
stall) the Sonos S.A.N.T.A. Index in their country. For more
information and to stay up to date on the status of Jingle Waves in
your country, visit holiday.sonos.com and follow along on @sonos
and #SANTAIndex.
About Sonos
Sonos (Nasdaq: SONO) is the world’s leading sound experience
company. As the inventor of multi-room wireless home audio, Sonos
innovation helps the world listen better by giving people access to
the content they love and allowing them to control it however and
wherever they choose. Known for delivering an unparalleled sound
experience, thoughtful design aesthetic, simplicity of use, and an
open platform, Sonos makes the breadth of audio content available
to anyone. Sonos is headquartered in Santa Barbara, California.
Learn more at www.sonos.com.
About Sonos Radio
Sonos Radio is the premiere radio experience, only on Sonos.
Available for free to all Sonos customers, Sonos Radio is built for
and inspired by Sonos listeners and represents the broadest
selection of radio available around the world, bringing together
more than 60,000 broadcast radio stations from long-time partners
along with over 100 exclusive original stations from Sonos. Sonos
Radio HD offers an upgraded, ad-free Sonos Radio experience that
delivers an expanded catalog of exclusive original content in
high-definition, lossless CD-quality audio (16-bit/44.1 kHz FLAC).
Sonos original content is available in the United States, Canada,
United Kingdom, Germany, France, Italy, Sweden, Ireland,
Netherlands, Australia, New Zealand, Belgium, Austria, Switzerland,
Norway and Denmark. Sonos Radio HD is available in the United
States, United Kingdom, Germany, The Netherlands, Canada, Austria
and France.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221013005462/en/
Tanya Elm PR@sonos.com
Sonos (NASDAQ:SONO)
Historical Stock Chart
From Jun 2024 to Jul 2024
Sonos (NASDAQ:SONO)
Historical Stock Chart
From Jul 2023 to Jul 2024