LOS ANGELES, July 24, 2019 /PRNewswire/
-- SRAX (NASDAQ: SRAX), a digital marketing and
consumer data management technology company, and LiveXLive Media,
Inc. (NASDAQ: LIVX) ("LiveXLive"), a global digital media
company focused on live entertainment, today announced they have
entered into a strategic partnership designed to increase each
platform's user base while generating data-based
insight.
SRAX's BIGtoken, a platform for people to own and earn from
their personal data, will enable its 16 million users to exchange
their points, which are earned by sharing data, for LiveXLive
premium subscriptions. BIGtoken will also reward points for users
who refer family and friends to LiveXLive. Correspondingly, as
BIGtoken drives users to LiveXLive, LiveXLive will drive users to
BIGtoken by introducing its 30 million addressable users to
BIGtoken opportunities. Existing users of LiveXLive and BIGtoken
who join the BIGtoken platform will earn BIGtoken reward points for
connecting their accounts.
In addition to bringing new users to both platforms, data
related to music choices and listening habits will be used to
enhance and personalize the LiveXLive experience. The
permission-first, transparent data transactions offered by BIGtoken
will also provide advertisers additional tools to identify and
target specific audiences.
"We're proud to give people more ways to earn from their data
while holding to our promise of transparency and security," said
Christopher Miglino, CEO and founder
of SRAX. "We anticipate that this partnership will drive a
significant number of new subscribers to LiveXLive while driving
many new users to BIGtoken. Your data is valuable, and we are
proving that this can translate to amazing services like
LiveXLive."
"SRAX will introduce LiveXLive to millions of users, and we
expect a commensurate growth in subscribers. We have consistently
seen that when people discover LiveXLive, they quickly become a
part of our global community. In addition, the data generated
through BIGtoken will elevate the LiveXLive experience for
subscribers, artists, and advertisers, further strengthening our
mission of connecting bands, brands, and fans," said Robert Ellin, CEO and chairman of
LiveXLive.
A next generation live social music platform, LiveXLive has
globally live streamed premiere music festivals from all over the
world, producing in excess of 360 hours of original content,
featuring more than 440 artists. In addition, the company has
developed a slate of original programming that includes more than
300 pieces of short-form content comprised of live performances,
podcasts, artist interviews, lifestyle segments, and show pilots
since May of 2018.
About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing
and consumer data management technology company. SRAX's technology
unlocks data to reveal brands' core consumers and their
characteristics across marketing channels. Through its blockchain
identification graph technology platform, BIGtoken, SRAX has
developed a consumer-managed data marketplace where people can own
and earn from their data thereby providing everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's tools
deliver a digital competitive advantage for brands in the CPG,
automotive, investor relations, luxury, and lifestyle verticals by
integrating all aspects of the advertising experience, including
verified consumer participation, into one platform. For more
information on SRAX, visit
www.srax.com.
About LiveXLive Media, Inc.
Headquartered in
West Hollywood, California,
LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") is a global
digital media company focused on live entertainment. The Company
operates LiveXLive, the first 'live social music network,'
delivering premium livestreams, digital audio and on-demand music
experiences from the world's top music festivals and concerts,
including Rock in Rio, EDC Las Vegas, the Montreux Jazz Festival,
and many others. LiveXLive also gives audiences access to premium
original content, artist exclusives and industry interviews. For
more information, visit www.livexlive.com and follow us on
Facebook, Instagram and Twitter at @livexlive.
Safe Harbor Statement
This press release contains
certain forward-looking statements that are based upon current
expectations and involve certain risks and uncertainties within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995. Words or expressions such as "anticipate," "plan," "will,"
"intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including, without limitation, statements made with respect to
expectations of our ability to increase our revenues, satisfy our
obligations as they become due, report profitable operations and
other risks and uncertainties, as set forth in our Annual Report on
Form 10-K and Quarterly Reports on Form 10-Q, as filed with the
Securities and Exchange Commission. All forward-looking statements
involve significant risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of
Social Reality and are difficult to predict. Social Reality
undertakes no obligation to publicly update any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACTS
Kirsten
Chapman, LHA Investor Relations, 415-433-3777,
srax@lhai.com
Nicole Rodrigues, NRPR Group,
650-815–5069, Nicole@nrprgroup.com
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SOURCE SRAX