Multiyear Agreement
will Bring Tennis-Point’s Racquet Equipment and Clothing
to Network’s Multiplatform Fan
Base
Tennis Channel and racquet-sports equipment retailer
Tennis-Point have entered a multiyear e-commerce agreement offering
premium tennis clothing, gear and accessories to the network’s
passionate tennis fan base. The partnership includes the launch of
a white-label tennis and pickleball shop on the channel’s
www.tennis.com, the sport’s largest online platform, and a new
merchandise site at www.tennisshop.com, which will launch today
during Roland Garros– the most prestigious clay-court event in
tennis and one of its four Grand Slam events.
Fans who regularly use Tennis Channel’s site to follow
tournament draws, scores, and live and on-demand matches now have
the chance to purchase tennis and pickleball products in an easily
accessible, unparalleled space that is tailored to the site’s
signature design. The new e-commerce solutions greatly enhance the
visitor experience and bring together Tennis Channel and
Tennis-Point, two of the industries’ most-visited destinations.
Tennis Channel, as the sport’s media home, will support the new
shop with promotion across its television, digital and social media
platforms. Among other efforts, this will include studio segments
devoted to TennisShop.com during tournament coverage, on-air
reminders, branded content, online billboards, and social
integrations.
“Tennis-Point is truly the ideal partner in helping Tennis
Channel launch and realize the fullest potential of
TennisShop.com,” said Ken Solomon, President, Tennis Channel. “We
share strikingly similar philosophies in media and e-commerce. Both
organizations grow the sports we serve through relentless
innovation and the harnessing of new technologies to make tennis
more accessible and enjoyable to more people than ever before.
We’re excited to combine our complementary strengths in developing
and creating new breakthrough global opportunities together.”
Tennis-Point, a fan-trusted brand with a global footprint,
offers a robust www.tennis-point.com retail site that reads like a
who’s who of the most known and widely used brands by professional
and recreational tennis players around the world. A small sampling
of products available on the site include racquets from Wilson,
Babalot, Head and Yonex; shoes from adidas, Nike, K-Swiss and
Asics; apparel from Fila and Lacoste; and pickleball paddles from
JOOLA, Gamma and Onix. Tennis-Point’s expert customer care team
will support Tennis.com customers to ensure exceptional
service.
“Our partners at Tennis Channel share our passion to grow the
game and it’s exciting to bring together two global brands and
create a unique experience for tennis fans,” said Colleen Leonard,
Chief Brand Officer, Signa Sports United. “This is the first step
in seamlessly bringing together a multi-media tennis platform and
ecommerce, and we think the tennis fans will love it.”
Tennis Channel also plans to introduce a private-label line of
merchandise dedicated to the network’s unique brand. Exclusively
available on TennisShop.com, the product line is expected to launch
in 2024.
The partnership is a first for Tennis Channel’s parent company
Sinclair Inc., which continues to explore innovative ways to engage
consumers through their passionate communities.
About Tennis-Point (www.tennis-point.com)
Tennis-Point, a subsidiary of SIGNA Sports United, is the
leading online retailer of tennis products in the world. The
company is based in Germany. With 14 local language eCommerce
webshops and 21 physical stores, Tennis-Point employs more than 300
people worldwide committed to growing the game of tennis.
Tennis-Point is the Official Racquet Sports Retailer of the ATP,
the Official Retail Partner of the PTR, The Official Retail Partner
of the ITA, The official retail partner of the Western &
Southern Open and is an on-site retailer at The US Open. For more
information, visit us at Tennis-point.com and follow us on
Facebook, Instagram, and Twitter.
About Signa Sports United
SIGNA Sports United is an NYSE listed specialist online sports
retail and tech company. We own companies and brands in various
sports including bike, tennis, outdoor and team sports. We sell
equipment and sports apparel via our 100 online stores, collaborate
with 600+ independent brick and mortar shops, and partner with
1500+ sports brands. Together we serve 7+ million customers making
us the world’s largest online bike and online tennis specialist
retailer. Signa Sports United companies and brands include Wiggle,
Chain Reaction Cycles, Fahrrad.de, Bikester, Probikeshop, CAMPZ,
Addnature, Tennis-Point, Tennis Express, TennisPro, and
OUTFITTER.
For further information: www.signa-sportsunited.com
Tennis Channel (www.tennischannel.com) which is owned by
Sinclair Inc., is the only television-based multiplatform
destination dedicated to both the professional sport and tennis
lifestyle. The network has the most concentrated single-sport
coverage in television in one of the world’s most voluminous
sports, with multiple men’s and women’s tournaments and singles,
doubles and mixed competition throughout the year. Tennis Channel
has rights at the four majors – US Open, Wimbledon, Roland Garros
(French Open) and Australian Open – and is the exclusive U.S. home
of all men’s ATP World Tour and women’s WTA Tour competitions,
Davis Cup, Billie Jean King Cup, United Cup, and Laver Cup.
Direct-to-consumer streaming service Tennis Channel Plus is
available to everyone in the United States and allows subscribers
to select from another 4,500 live and on-demand matches and
award-winning content from short-form to films throughout the
tennis season. Tennis Channel International brings live competition
and network content to markets in Europe and Asia via digital
subscription and free ad-supported streaming TV (FAST) channels.
Additional platform www.tennis.com is the largest digital outlet
dedicated to the sport. Tennis Channel also manages a network of
close to 20 podcasts.
About Sinclair Inc.
Sinclair Inc. (Nasdaq: SBGI) is a diversified media company and
a leading provider of local news and sports. The Company owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; owns
Tennis Channel and multicast networks Comet, CHARGE! and TBD; and
owns and provides services to 21 regional sports network brands.
Sinclair’s content is delivered via multiple platforms, including
over-the-air, multi-channel video program distributors, and the
nation’s largest streaming aggregator of local news content,
NewsON. The Company regularly uses its website as a key source of
Company information which can be accessed at www.sbgi.net.
Category: General
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230608005522/en/
Eric Abner, Tennis Channel, 310-314-9445,
eabner@tennischannel.com, @TennisChannelPR
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