HUNT VALLEY, Md., March 28, 2017 /PRNewswire/ -- ONE Media
3.0, a wholly-owned subsidiary of Sinclair Broadcast Group, Inc.
(Nasdaq: SBGI), today announced an agreement with Saankhya Labs, a
leader in the development of Cognitive Software Defined Radio (SDR)
chips, to accelerate the development of ATSC 3.0 (the Next
Generation standard) chipsets.
Under the agreement, Saankhya Labs will begin the development of
a global standards supporting ATSC 3.0 chipset that will enable
various type of consumer devices to receive the Next Generation
television standard. Those devices will include televisions,
cell phones, tablets, dongles, gateways and automotive units.
The intent is to accelerate and stimulate the activities
associated with the incubation of the ATSC 3.0 chipset development
as a pre-cursor to a full-fledged development program. During
the project incubation stage, key team members of Saankhya Labs
will engage in chip architecture definition and algorithm
identification in collaboration with Sinclair and ONE Media 3.0
technical leads.
The complete ATSC 3.0 standard is on track for final approval by
the standard-setting body in the coming months and governmental
approval for use in the U.S. is expected by year-end. This
new standard promises to revolutionize the broadcast industry by
permitting mobility, convergence with broadband Internet platforms,
addressability, conditional access, increased capacity and dramatic
quality improvements. Early development of the chipsets
anticipating final approval should accelerate adoption of the
dramatic new capabilities enabled by the standard as broadcasters
begin deployment.
"We are pleased to begin working with Saankhya Labs to
fast-track development of a global ATSC 3.0 device ecosystem that
is focused on mobility, and provides support for all global
broadcast transmission standards," said Mark Aitken, Sinclair's Vice President for
Advanced Technology. "ONE Media 3.0 and Sinclair, as digital
innovators and the largest U.S. broadcaster, are committed to
"mobile first" services, advanced data delivery as well as
emergency and educational connectivity. Saankhya Labs'
software defined technology will allow us to exploit the underlying
flexibility of the Next Generation standard in evolving beyond
'3.0' in support of the unique needs of large markets like
the United States and India."
"We are excited to partner with One Media 3.0 and Sinclair to
develop an ATSC 3.0 chipset that is set to revolutionize the
mobility broadcast and data delivery services industry. Based on
'Pruthvi,' Saankhya's award winning Software Defined Radio (SDR)
platform, the next generation ATSC 3.0 chipset will enable true
convergence of networks and devices. The new age chipset bears
testimony to Sinclair and Saankhya's commitment to innovate and
Make in India," said
Parag Naik, CEO of Saankhya
Labs.
About Sinclair:
Sinclair is one of the largest and most diversified television
broadcasting companies in the country. Including pending
transactions, the Company owns, operates and/or provides services
to 173 television stations in 81 markets, broadcasting 513 channels
and having affiliations with all the major networks. Sinclair is
the leading local news provider in the country, as well as a
producer of live sports content. Sinclair's content is delivered
via multiple-platforms, including over-the-air, multi-channel video
program distributors, and digital platforms. The Company regularly
uses its website as a key source of Company information which can
be accessed at www.sbgi.net.
About ONE Media 3.0, LLC:
ONE Media 3.0, LLC, a wholly-owned subsidiary of Sinclair, was
formed for the purpose of developing business opportunities,
products and services associated with the ATSC 3.0 "Next
Generation" broadcast transmission standard and TV platform.
ONE Media 3.0's objectives include the planning and buildout of a
Single Frequency Network; designing, developing and deploying a
national Internet Protocol core network infrastructure; and the
buildout of a user collection and measurement system.
About Saankhya Labs:
Saankhya Labs, founded in 2007, is a fabless semiconductor
company specializing in the development of Cognitive Software
Defined Radio (SDR) communications processors and modules
supporting a broad range of emerging data communication standards.
Powered by its award-winning Software Defined Radio (SDR)
architecture, Saankhya chipsets combine low power, cost efficiency
and small footprint, making them ideally suited to build ONE
Worldwide platform for applications such as broadcasting, TV White
Space (TVWS), Machine to Machine (M2M) communication and Internet
of Things (IoT). Company information can be accessed at
www.saankhyalabs.com.
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SOURCE Sinclair Broadcast Group, Inc.