LEHI, Utah, June 4, 2021 /PRNewswire/ -- Purple
Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a leader in comfort
innovation and the creator of the renowned Purple® Mattress, is
thrilled to announce Patrice Varni
as Chief Marketing and Digital Officer at its Lehi, UT headquarters. With responsibility for
the Company's marketing, customer experience, eCommerce, and
product development, Varni will be instrumental in building upon
Purple's strong marketing roots and taking the brand to new
levels.
"Patrice Varni brings deep
marketing and digital experience to Purple from her previous roles
with category-leading brands," stated Purple CEO, Joe Megibow. "We're ecstatic to have her step
into this new role to further define our marketing and product
efforts and engage a broader audience in the Purple brand story. I
am confident she will help us elevate Purple's mission of improving
lives and reinventing comfort for our consumers."
Varni has over 25 years of digital and brand transformation
success for some of the world's best-loved consumer brands. Most
recently, Patrice was the Chief Marketing Officer and President of
Dermstore, the leading online beauty retail destination for
professional skincare, distinguished by its curated "best-of"
assortment and sales-driving integration of commerce and content.
Prior to that, Patrice served as the Chief Customer Officer at
Corelle Brands, where she helped tap the power of iconic American
kitchen brands to increase sales in both direct-to-consumer and
wholesale retail channels.
"I'm delighted to join the team at Purple to continue delivering
on Purple's mission to bring comfort to every body," said
Patrice Varni. "It's a privilege to
join a talented and accomplished team and continue to expand
Purple's growth, using data, consumer insights and innovative
products to engage more people in the Purple story and deliver
comfort that truly makes life better."
Prior to Corelle, Varni served as Chief Customer Officer at
Arhaus Furniture, where she helped transform a regional
family-owned retailer to a national brand, improving every touch
point of the consumer journey. Previously at Tempur Sealy
International, Patrice served as Senior Vice President of Marketing
for Tempur Sealy Brands.
In earlier marketing leadership roles, Patrice successfully
re-launched Levi.com, and with her team, built a strategically
important digital presence. In addition, she built a strong
foundation in brand marketing and strategy with The Walt Disney
Company and Kenwood Electronics.
Patrice holds an MA in English and a BA in European Studies from
Loyola Marymount University.
About Purple
Purple is a digitally-native vertical brand with a mission to
help people feel and live better through innovative comfort
solutions. We design and manufacture a variety of innovative,
premium, branded comfort products, including mattresses, pillows,
seat and back cushions, frames, sheets and more. Our products are
the result of over 25 years of innovation and investment in
proprietary and patented comfort technologies and the development
of our own manufacturing processes. Our proprietary gel technology,
Hyper-Elastic Polymer®, underpins many of our comfort products and
provides a range of benefits that differentiate our offerings from
other competitors' products. We market and sell our products
through our direct-to-consumer online channels, traditional retail
partners, third-party online retailers and our owned retail
showrooms.
Contact:
Misty Bond
misty.b@purple.com
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SOURCE Purple Innovation, Inc.