As Earth Day Approaches, Office Depot, Inc. Personal Shopper Idx Uncovers Consumers’ Greener Purchasing Priorities & Recycl...
April 21 2015 - 9:00AM
Business Wire
Paper Remains Most Popular Eco-Conscious
Product to Purchase, Third Most Popular to Recycle
More than 80 percent of consumers report that recycling is an
integral aspect of their daily lives, according to this month’s
Personal Shopper Index conducted by Office Depot, Inc.
(NASDAQ:ODP), a leading global provider of office products,
services, and solutions, which entered into a definitive agreement
on February 4, 2015 to be acquired by Staples Inc.
Among these shoppers, more than three-quarters (77 percent)
recycle their paper, the third most commonly recycled category
after aluminum cans and plastic bottles.
Paper remains by far the most popular eco-conscious product to
buy, with two-thirds (66 percent) of consumers listing paper as the
eco-conscious product category they 'purchase the most'. The next
most commonly purchased product categories were food (9 percent),
bags (9 percent) and cleaning products (7 percent).
“The fact that paper is still by far the most popular category
that consumers seek in their greener purchasing decisions shows
that it remains the 'indicator category' for environmentally
preferable purchasing," said Yalmaz Siddiqui, senior director,
environmental & supplier diversity strategy for Office Depot,
Inc. "As one of the world’s largest resellers of recycled office
paper this is both an opportunity and a challenge. We need to
further educate the marketplace that greener options exist in
practically all product categories."
Office Depot offers a wide variety of eco-conscious product
categories such as paper, ink and toner, cleaning and breakroom,
and promotional products that can be found on the company’s
GreenerOffice website.
"The challenge for marketers is to help consumers expand the set
of products in which they actively seek greener options," said
Siddiqui. "Office Depot is taking active steps to increase both
awareness of this wider set of products, and of the reality that
many greener products actually cost less than non-green
alternatives."
Furthermore, Office Depot helps small businesses make conscious
decisions to support green practices by providing tips through the
Office Depot Business Solutions Center. These initiatives include
telecommuting to reduce greenhouse gas emissions, changing up
office lighting to produce energy savings and fueling employees
with proper brain foods and hydration options to minimize
wastes.
Survey Methodology/Sample Qualifications
Interviews are conducted online among a nationally
representative sample of consumers/personal shoppers who purchase
office products primarily for personal use. The wave of
interviewing was conducted from March 11-30, 2015 among a total of
503 consumer/personal shoppers. Interviewing will be conducted on a
monthly basis in order to track shifts that occur over time.
About Office Depot, Inc.
Office Depot, Inc. is a leading global provider of products,
services, and solutions for every workplace – whether your
workplace is an office, home, school or car.
Office Depot, Inc. is a resource and a catalyst to help
customers work better. We are a single source for everything
customers need to be more productive, including the latest
technology, core office supplies, print and document services,
business services, facilities products, furniture, and school
essentials.
The company has annual sales of approximately $16 billion,
employs approximately 56,000 associates, and serves consumers and
businesses in 56 countries with approximately 1,800 retail stores,
award-winning e-commerce sites and a dedicated business-to-business
sales organization – all delivered through a global network of
wholly owned operations, joint ventures, franchisees, licensees and
alliance partners. The company operates under several banner brands
including Office Depot, OfficeMax, OfficeMax Grand & Toy,
Reliable and Viking. The company’s portfolio of exclusive product
brands include TUL, Foray, Brenton Studio, Ativa, WorkPro,
Realspace and HighMark.
Office Depot, Inc.’s common stock is listed on the NASDAQ Global
Select Market under the symbol ODP. Additional press information
can be found at: http://news.officedepot.com.
Office Depot, Inc.Julianne Embry,
561-438-1451julianne.embry@officedepot.comorSarah England,
561-438-1448sarah.england@officedepot.com
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