NetRatings Announces Expansion of Measurement Capabilities for Digital Audio and Video Content
June 14 2006 - 5:00PM
PR Newswire (US)
Partnering with Nielsen Media Research to Address Internet/TV
Convergence NEW YORK, June 14 /PRNewswire-FirstCall/ -- NetRatings,
Inc. (NASDAQ:NTRT), a global leader in Internet media and market
research, announced today the expansion of its Internet measurement
capabilities to address the growth of online audio and video
content as well as the convergence of Internet and television
content. NetRatings will address this evolving space by: (i)
leveraging current Nielsen//NetRatings products and patented
technologies; (ii) enhancing its metering technology to deliver the
market's most comprehensive measurement of digital media usage; and
(iii) building on its partnership with Nielsen Media Research to
develop integrated measurement services for Internet and television
convergence. "The expansion of our capabilities focuses on helping
clients truly understand today's digital consumer," said William
Pulver, president and CEO, NetRatings, Inc. "As the Internet
continues to thrive on positive consumer usage metrics, NetRatings
is positioned to deliver solutions that support our clients' need
to understand the evolving audience behaviors created by the
convergence of TV and Internet technologies." NetRatings will begin
working with clients in the third quarter to measure digital audio
and visual content using Nielsen//NetRatings SiteCensus, the
company's web analytics tool currently deployed by more than 500
companies around the world. Integrated with in-depth demographic
and web usage information from the company's metered MegaPanel(R)
and NetView panelists, this service will provide publishers with
comprehensive digital audience data, available only from
NetRatings. Based on its patented technology, NetRatings' next
generation meter will capture and report all PC-consumed content,
including not only live streams but also downloaded, transferred
and replayed streams. Pulver commented, "With more than 23 percent
of U.S. web users viewing live streaming video and 21 percent
watching saved video files (Nielsen//NetRatings @Plan, Summer,
2006), the ability to understand complete digital usage is critical
to our clients. We look forward to deploying our new meter and to
rolling out this comprehensive measurement service later this
year." Partnership with Nielsen Media Research NetRatings also
announced that in partnership with Nielsen Media Research, the
world's leading provider of television audience measurement and
advertising services, and NetRatings' majority shareholder, it will
commence work on a single source panel to track and report combined
TV, Web and digital media consumption. Under the plan, this summer
Nielsen will install and test software meters, including
Nielsen//NetRatings' patented metering technology, on the personal
computers and laptops of People Meter panelists exiting its panels,
with the goal of a full rollout during the 2007/2008 broadcast
season. In advance of the single source panel, the companies plan
to offer "fused" data, combining the viewing and Internet usage
information from matching respondents in the Nielsen Media Research
television and NetRatings Internet panels. The fused data will
deliver to advertisers and agencies, for the first time, a planning
tool to optimize integrated TV/Internet campaigns. "Our clients
have made it clear that they want us to measure television and
Internet convergence so they can understand how consumers are using
these two media," said Susan D. Whiting, president and CEO of
Nielsen Media Research. "By teaming with Nielsen//NetRatings on
this initiative, we will offer a new and truly unique set of
integrated measurement tools that will let advertisers and content
programmers fully leverage the combined power of these two dynamic
media." Pulver concluded, "We are pleased to be working with
Nielsen Media Research on this important initiative. As content
converges, our combined organizations have a unique perspective on
the digital consumer that we believe will deliver tremendous value
to our collective clients across the media, entertainment, agency
and technology sectors." About NetRatings NetRatings, Inc. delivers
leading Internet media and market research solutions, marketed
globally under the Nielsen//NetRatings brand. With high quality,
technology-driven products and services, Nielsen//NetRatings
enables clients to make informed business decisions regarding their
online strategies. The Nielsen//NetRatings product portfolio
includes panel-based and site- centric Internet audience
measurement services, online advertising intelligence, user
lifestyle, demographic and product brand preferences data, Internet
reach and frequency planning tools, and custom data, research and
analysis. For more information, visit
http://www.nielsen-netratings.com/ Safe Harbor Statement This press
release contains statements that may constitute forward-looking
statements pursuant to the safe harbor provisions of the Private
Litigation Reform Act of 1995. These forward-looking statements are
based on current expectations and assumptions and involve a number
of uncertainties and risks that could cause actual results to
differ materially from those currently expressed in any such
forward-looking statements. Information about potential factors
that may affect NetRatings' business and financial results is
included in its annual report on Form 10-K for the fiscal year
ended Dec. 31, 2005 and its quarterly reports on Form 10-Q,
including, without limitation, under the captions "Management's
Discussion and Analysis of Financial Condition and Results of
Operations" and "Risk Factors That May Affect Our Performance."
Each of these documents is on file with the SEC and is available
free of charge. Readers of this press release are referred to such
filings. The forward-looking statements herein speak only as of the
date of this press release. NetRatings does not undertake to update
any forward-looking statement that may be made from time to time by
it or on behalf of NetRatings. Contact: Susan Hickey NetRatings,
Inc. 1-212-703-5909 DATASOURCE: NetRatings, Inc. CONTACT: Susan
Hickey of NetRatings, Inc., +1-212-703-5909 or Web site:
http://www.nielsen-netratings.com/
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