Pair Eyewear Launches Collaboration with Leading Optical Retailer National Vision
January 17 2024 - 8:00AM
Business Wire
The Perfect Pair: Pair Eyewear poised to expand
online customer base with customizable eyewear available in-person
through select retail locations through National Vision’s America’s
Best brand
Pair Eyewear, the direct-to-consumer customizable eyewear brand
reimagining the eyewear industry, announced a new partnership with
National Vision, Inc. (NASDAQ: EYE), the second largest optical
retailer in America (by sales).
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The Perfect Pair: Pair Eyewear poised to
expand online customer base with customizable eyewear available
in-person through select retail locations through National Vision’s
America’s Best brand. (Photo: Business Wire)
The partnership, which will introduce affordable bundles
including Pair’s customizable, stylish, and accessible eyewear and
a comprehensive eye exam, launched in 110 America’s Best Contacts
& Eyeglasses stores nationwide this month, making Pair
Eyewear's fashionable eyewear even more accessible to customers
across the country. Customers can learn more here.
“We are thrilled to partner with National Vision. This
collaboration allows us to expand our reach and provide customers
with a sensorial shopping experience that combines style,
affordability, and expert guidance,” said Pair Eyewear Co-CEO and
Co-Founder Nathan Kondamuri. “Through this partnership, we aim to
establish Pair as a household name. We’re eager to bring our fun,
fresh frame style to consumers across the country.”
“Pair’s vision for a cutting-edge style- and personality-driven
future of eyewear is inspiring,” said Megan Molony, Chief
Merchandising and Managed Care Officer of National Vision. “We look
forward to combining our strengths to offer customers an unmatched
selection of affordable eyewear while delivering exceptional
service."
Pair Eyewear shares National Vision’s commitment to
affordability with prescription glasses priced at just $60. Pair
customers can also change their eyewear designs as often as they
change their personal styles, with customizable Top Frames starting
at $25 each and new collections launching frequently. Affordable
customization encourages customers to buy multiple frames per year,
in contrast with the legacy model of a single glasses purchase
every three years, leading to superior unit economics and gross
margins.
In October, Pair Eyewear announced a move to keep investing in
research and development on the heels of its fully integrated U.S.
manufacturing facility. Since inception, the brand has developed a
family of patents around customizable technology, further pushing
innovation in the traditional optical industry.
About National Vision, Inc.
National Vision, Inc. (NASDAQ: EYE) is the second largest
optical retail company in the United States (by sales) with more
than 1,400 stores in 44 states and Puerto Rico. With a mission of
helping people by making quality eye care and eyewear more
affordable and accessible, the company operates five retail brands:
America’s Best Contacts & Eyeglasses, Eyeglass World, Vision
Centers inside select Walmart stores, and Vista Opticals inside
select Fred Meyer stores and on select military bases, and several
e-commerce websites, offering a variety of products and services
for customers’ eye care needs. For more information, please visit
www.nationalvision.com.
About Pair Eyewear
Pair Eyewear, the first direct-to-consumer customizable eyewear
brand reimagining the consumer experience for individuals with
glasses, allows adults and children alike to quickly and easily
customize the look of their glasses anytime, anywhere. Pair Eyewear
provides the world’s first patented and high-quality, affordable
glasses with an engaging digital experience for just $60 per pair,
including prescription lenses. Pair Eyewear was the first company
to invent fashionable switchable top frames that attach to a base
pair of glasses and is recognized for its technology to bring
affordable personalization and creativity to the market. The
brand's large and expanding selection of 1,000-plus customizable
Top Frames includes limited edition monthly drops and licensed
designs from brands such as DC, NHL, MLB, Marvel, Harry Potter,
Sesame Street, The NBA, Van Gogh, Frida Kahlo, and more for optical
glasses, sunglasses and blue light glasses, all available in both
prescription and non-prescription models. To-date, the company has
raised $145 million in venture capital funding. For more
information please visit www.paireyewear.com or @PairEyewear on
Instagram and TikTok.
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Racheal Peters Racheal.Peters@nationalvision.com (470)
448-2303
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