Mondelēz International Announces Significant Packaging Innovation with Philadelphia Packaging Set to be Made with Recycled P...
June 02 2020 - 9:05AM
Mondelēz International today announced that Philadelphia cream
cheese sold across Europe is to be made with recycled plastic
packaging, starting from 2022. The iconic brand will pioneer this
packaging innovation, representing an important step in the
company’s goal to reduce its impact on the environment and its
commitment to use 5% recycled content across all plastic packaging.
As the first major cream cheese brand using recycled plastic in
its packaging, Philadelphia will scale an innovative technology
that that keeps food safe and delicious but doesn’t end up in the
environment, helping to advance a more sustainable future for
plastic packaging. “It is vital to find and implement
innovative, viable solutions to help stop plastic from getting into
the environment, where it doesn’t belong,” said Vince Gruber,
Executive Vice President and President, Europe for Mondelēz
International. “Philadelphia’s anticipated use of recycled material
is an important step in limiting this waste while supporting a
closed loop system. As part of our mission to lead the future of
snacking by offering the right snack, for the right moment, made
the right way our iconic brands are committed to leveraging their
scale to reduce our impact on the environment.”
The increased use of recycled plastic will drive demand for
recycled material and significantly reduce the need to produce new
virgin material, supporting a so-called circular economy for
plastic – a sustainable loop that keeps valuable materials in
circulation and reduces waste. With every purchase and
recycling of Philadelphia products across Europe, consumers will
play an important role in keeping plastic waste out of the
environment and meaningfully contribute to a more sustainable
future for people and planet.
“Our purpose is to empower people to snack right and a big part
of this is making sure our snacks use less energy, water and waste
– including integrating more sustainably sourced packaging
materials,” said Chris McGrath, Vice President and Chief of Impact,
Sustainability and Well-being at Mondelēz International.
“Innovations like advanced recycling help us find sustainable
sources of previously hard-to-recycle material and support our
journey towards zero net waste. We also know that designing our
packaging for recyclability alone won’t solve the problem of
plastic waste, which is why we support public-private initiatives
to increase recovery and recycling rates across the world.”
“We are pleased to partner with Mondelēz International in
providing packaging made with recycled plastic from advanced
recycling technology. By recovering and diverting waste that would
have otherwise been sent to landfill or incineration, we are
working towards our common goal of promoting a circular economy,“
said Jean-Marc Galvez, President Consumer Packaging International,
Berry Global.
Philadelphia’s commitment to advancing packaging innovation is
part of Mondelēz International’s long-term sustainability and
well-being targets, which are focused on driving positive impact
and meaningful change at scale. These commitments include
sustainably sourcing key materials, reducing the company’s
environmental footprint and respecting the rights of all people
across its value chain. Mondelēz International is also a
participant of the Ellen MacArthur Foundation's New Plastics
Economy and a signatory of its Global Commitment, which unites more
than 450 businesses, governments and other organisations behind a
common vision of a circular economy for plastic, in which it
never becomes waste or pollution. As part of these
commitments Mondelēz International will ensure that 100% of its
packaging is designed to be recyclable and labelled with recycling
information by 2025 and is on track to meet that target with 93% of
the company’s packaging designed to be recyclable today.
The 2019 Snacking Made Right Report provides a comprehensive
update on the company’s 2025 sustainable and mindful snacking goals
and its progress towards achieving these goals. About
Philadelphia
Philadelphia is the world's most popular cream
cheese. For more than 100 years Philadelphia has been
pioneering the cream cheese standards to bring the great taste
everyone loves. Philadelphia’s signature taste – the mix of
freshness and creaminess - uplifts the pleasure of eating,
creating food moments and shared occasions that everyone
loves. Available in regular, light, lightest and flavored
varieties, Philadelphia cream-cheese comes in regular and
snack sizes.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2019 net
revenues of approximately $26 billion, MDLZ is leading the future
of snacking with iconic global and local brands such as OREO,
belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone
chocolate; Sour Patch Kids candy and Trident gum. Mondelēz
International is a proud member of the Standard and Poor’s 500,
Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter at
www.twitter.com/MDLZ.
Contact: |
Maggie McKerr
(Media) |
|
+1 847 943 5048 |
|
news@mdlz.com |
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