Park Seed and Peruvian Connection Select CommercialWare's CWValueCard to Extend Cross-Channel Delivery
April 25 2006 - 9:00AM
PR Newswire (US)
CWValueCard Delivers Real-Time Gift Card Availability NATICK,
Mass., April 25 /PRNewswire-FirstCall/ -- CommercialWare, Inc., a
wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ:MCRS) and a
division of Datavantage, and the leading provider of cross-channel
commerce solutions for retailers, today announced that Park Seed
and Peruvian Connection have been added to the growing list of
merchants leveraging the power of CWValueCard. CWValueCard is a
client-branded gift card solution that enables retailers to offer
their customers an instantly redeemable card, in any denomination,
across every retail channel -- catalog, web, and retail. "Park Seed
will now be able to offer our customers a choice of venues to buy
and activate gift cards, which can then be used anywhere within our
organization," said Mark Hyatt, Park Seed's Chief Marketing
Officer. "CWValueCard makes it easy for us and will manage all the
transaction activity on the card in real time. This technology
gives us another way to provide channel-transparent experiences and
valuable service to our customers." "We are delighted that Park
Seed and Peruvian Connection are leveraging their investment in
cross-channel solutions and delivering service flexibility to their
customers," said Jane Cannon, Chief Operating Officer at
CommercialWare. "Since its introduction in January, CWValueCard has
been well received and is another example of our commitment to
providing comprehensive, feature rich and easily integrated
solutions to multi-channel retailers." About Park Seed The Park
Seed (http://www.parkseed.com/) family of brands, including Park
Seed, Wayside Gardens, Park's Landscapes and Park's Wholesale, is
the largest family-owned direct-marketing horticulture company in
the U.S. and has been in business since 1868. The company provides
a complete listing of home garden seeds, complemented by ornamental
bulbs and plants, as well as the latest and best in gardening
accessories for the American garden. CWValueCard will enable
purchase and redemption in the Park Seed Garden Center, online and
via their catalog, with the Wayside Gardens line being the first to
incorporate the CWValueCard capability. About Peruvian Connection
Inspired by anthropology research on women in the Andean
marketplaces of Peru, Peruvian Connection
(http://www.peruvianconnection.com/) began in 1976 by a mother and
daughter team. Exquisite original art knit garments are offered in
three internationally known collections each year. The collection
pieces are made from precious luxury fibers native to the Andes,
silky soft alpaca and velvety Peruvian pima cotton. CWValueCards
will be offered for purchase and redemption in the Peruvian
Connection stores, online or via catalog. CWValueCard is a
comprehensive cross-channel software application for the real-time
assignment, activation, and management of client-branded stored
value and gift cards. Purchases, activations, reductions, refunds
and merchandise store credits issued to the card as well as card
balances, available amounts, and historical activity are maintained
across all channels by CWValueCard. This allows retailers the power
to provide consumers with an instantly redeemable card for use
across every shopping channel -- catalog, web, and retail. The
CWValueCard software seamlessly integrates with CommercialWare's
other cross-channel offerings, as well as any third party solution.
About CommercialWare CommercialWare, a wholly owned subsidiary of
MICROS Systems, Inc. (NASDAQ:MCRS) and a division of Datavantage,
develops cross-channel commerce infrastructure solutions that allow
retailers and direct marketers to optimize transactions from all
customer touch points. CommercialWare's comprehensive portfolio of
products seamlessly links all aspects of the transaction lifecycle
through point-of-sale, back-office, order management, fulfillment,
customer service, collaboration, and analytics applications. The
organization offers a confluence of multi-channel solutions that
power many of the leading retail brands, including Abercrombie
& Fitch, Party Land, Chico's, J.Jill, Ritz Camera, Jos. A.
Bank, and Patagonia. For more information on CommercialWare visit
http://www.commercialware.com/. The CommercialWare logo is a
registered trademark of MICROS Systems, Inc. All other product and
brand names are the property of their respective owners.
DATASOURCE: MICROS Systems, Inc. CONTACT: Steven Webster of KMC
Partners, +1-617-512-8635, or , for CommercialWare, Inc. Web site:
http://www.micros.com/ http://www.parkseed.com/
http://www.commercialware.com/ http://www.peruvianconnection.com/
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