Mattel Celebrates Olympic Games Tokyo 2020 Products Collection
February 18 2020 - 9:00AM
Business Wire
Celebratory Products Unveiled from Barbie®, Hot
Wheels® and UNO® brands at New York Toy Fair developed through
licensing collaborations with the International Olympic Committee
and Tokyo 2020
Mattel, Inc. (NASDAQ: MAT) today revealed their first products
collection across brands to celebrate the Olympic Games Tokyo 2020.
The collection features a variety of unique products across
Barbie®, Hot Wheels® and UNO®.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200218005568/en/
Barbie® Olympic Games Tokyo 2020
Assortment (Photo: Business Wire)
Mattel collaborated with the IOC and Tokyo 2020 to create
licensed toy products, as part of a new licensing agreement and in
line with the IOC Global Licensing Strategy. This international
product line, rolling out this spring, highlights inclusivity and
innovation, with toys reflecting the five new sports added to the
Olympic program in Tokyo – baseball/softball, sport climbing,
karate, skateboarding and surfing – all to inspire a new generation
of athletes and fans around the world.
“In line with our Global Licensing Strategy, this new
international licensing collaboration with Mattel is a great way to
engage with an important audience, our younger fans and their
families, and through these high-quality products to connect them
with the Olympic brand and values,” commented Timo Lumme, Managing
Director of IOC Television and Marketing Services.
“Tokyo 2020 is a monumental event that brings the world together
through sport and inspires fans of all ages,” said Janet Hsu, Chief
Franchise Officer of Mattel. “The Mattel Tokyo 2020 Collection
honours these sports and inspires a new generation through the
Olympic spirit and outstanding athletic tradition.”
Products include:
Hot Wheels® Mini Collection For The Olympic Games Tokyo
2020
- The Hot Wheels Olympic Games Tokyo 2020 Mini Collection
represents iconic sports of Tokyo 2020, from historic sports dating
back to the first Games in Athens to new sports that make their
debut this year in Tokyo.
- Sports celebrated in Hot Wheels die-cast form include fan
favorites such as track & field, gymnastics, swimming,
basketball, beach volleyball and include new sports including
baseball/softball, sport climbing, karate, skateboarding and
surfing.
- Two cars within the collection are Hot Wheels versions of
Worldwide Olympic Partner Toyota’s vehicles '10 Toyota Tundra and
Toyota 2000 GT.
Barbie® Olympic Games Tokyo 2020
- Embodying the style of Tokyo 2020 in unrivaled fashion, Barbie
enters the world of the Olympic Games by embracing the five new
sports added to the Olympic programme.
UNO® Celebrating Olympic Games Tokyo 2020
- Featuring the mascot of the Olympic Games Tokyo 2020,
“Miraitowa”, this limited-edition UNO deck celebrates the Olympic
Games Tokyo 2020 with a unique design and special rule fitting for
the world’s most iconic sporting event.
The Tokyo 2020 Collection by Mattel will be available in
retailers around the globe, as well as on the Mattel Shop. Visit
https://www.shop.mattel.com to learn more about these celebratory
products.
About Mattel
Mattel (NASDAQ: MAT) is a leading global children’s
entertainment company that specialises in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends™ and Mega®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world’s leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
About the International Olympic Committee
The International Olympic Committee is a not-for-profit
independent international organisation made up of volunteers, which
is committed to building a better world through sport. It
redistributes more than 90 per cent of its income to the wider
sporting movement, which means that every day the equivalent of USD
3.4 million goes to help athletes and sports organisations at all
levels around the world.
About the IOC Global Licensing Strategy
Building on Olympic Agenda 2020 the IOC Global Licensing
Strategy aims to create a tangible connection to the Olympic Games
and Olympism through merchandising programmes that are aligned with
the Olympic image and enhance brand value and goodwill. The
objective is to strengthen and promote the Olympic brand, not only
during the Olympic Games, but between Games as well. The IOC Global
Licensing Strategy is divided into three core licensing programmes
aimed at specific target groups: The Olympic Heritage Collection,
The Olympic Collection and The Olympic Games Programme.
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Scott Shaffstall Mattel Global Communications
scott.shaffstall@mattel.com 310-252-3610 Marissa Beck Mattel Global
Communications marissa.beck2@mattel.com 415-902-5233 IOC Media
Relations Team pressoffice@olympic.org +41 21 621 6000
www.olympic.org.
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