Lifeway Foods to Introduce Low-Carb Kefir
June 10 2004 - 5:34PM
PR Newswire (US)
Lifeway Foods to Introduce Low-Carb Kefir MORTON GROVE, Ill., June
10 /PRNewswire-FirstCall/ -- Lifeway Foods, Inc. (NASDAQ:LWAY)
today announced plans to expand its portfolio of kefir products
with a new line of no-sugar-added kefirs designed for consumers who
follow low-carbohydrate diets. The new product will be showcased at
Summer Fancy Food Show in New York City June 27-29, and will be
available in stores later this year. Lifeway's low-carb kefirs will
be available in strawberries n'cream, mixed berry, tropical fruit,
and strawberry-banana varieties as well as in an original,
unsweetened version. They will have 8 grams of carbohydrates and
2.5 grams of fat per 8-ounce serving. "Low-carbohydrate diets have
demonstrated impressive staying power, and we have had a growing
number of requests for a no-sugar-added flavored kefir to meet the
needs of consumers who follow a low-carb regimen or are diabetic,"
said Lifeway CEO Julie Smolyansky. "The combination of the ongoing
popularity of the diet and the demonstrated consumer demand for a
low-carb kefir convinced us to develop products specifically for
this market." "These low-carb kefirs will be a strong complement to
our current product line and a new growth opportunity for the
company," said Smolyansky. "We expect them to attract new kefir
customers as well as help us retain existing kefir drinkers who are
looking for a low-carb alternative." Lifeway is a manufacturer of
cultured, probiotic and functional food products in the health food
industry, and is America's leading supplier of the cultured dairy
product known as kefir. The Company markets 12 flavors of kefir and
does a successful business exporting its products to Canada. The
Company also participates in the organic and soy markets with
Lifeway Organic(TM), Organic Kefir and Kefir Cheese, and America's
first soy kefir called SoyTreat(TM). For more information, contact
Julie Smolyansky, President, Lifeway Foods, Inc. at (847) 967-1010,
e-mail at or visit http://www.lifeway.net/ . This news release
contains forward-looking statements. Investors are cautioned that
actual results may differ materially from such forward-looking
statements. Forward-looking statements involve risks and
uncertainties including, but not limited to, competitive pressures
and other important factors detailed in the Company's reports filed
with the Securities and Exchange Commission. DATASOURCE: Lifeway
Foods, Inc. CONTACT: Julie Smolyansky, President, of Lifeway Foods,
Inc., +1-847-967-1010, Web site: http://www.lifeway.net/
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