Lifeway Foods Announces Expanded La Fruta(TM) Drinkable Yogurt Distribution
March 06 2009 - 12:55PM
PR Newswire (US)
MORTON GROVE, Ill., March 6 /PRNewswire-FirstCall/ -- Lifeway
Foods, Inc., (NASDAQ:LWAY), makers of a nutritious, probiotic dairy
beverage called kefir, announced today expanded distribution of its
La Fruta(TM) Drinkable Yogurt to about 150 "supercenter" stores in
California. These stores, such as Super A, generate about $750,000
a week in revenue. Additionally, Lifeway also began shipments this
week to the "99 Cents Only" chain, which operates about 100 stores
in the region. Julie Smolyansky, CEO, commented "This is another
important market for us to target as consumers continue to shop for
bargains in these extremely tough economic times. La Fruta(TM) is a
brand that we have not recently focused on, but is a brand that we
feel can be very strong in targeted markets in this economic
climate. Additionally, with milk prices at historic lows, and March
milk prices being the lowest on record, we really have the
opportunity to continue to expand the La Fruta(TM) brand as well as
our other flagship Kefir brands, which have shown tremendous growth
themselves in the first quarter of 2009." About Lifeway Foods
Lifeway, recently named Fortune Small Business' 49th Fastest
Growing Small Business, is America's leading supplier of the
cultured dairy product known as kefir. Lifeway Kefir is a dairy
beverage that contains Lifeway's exclusive 10 Live and Active
probiotic cultures. While most regular yogurt only contains two or
three of these "friendly" cultures, Lifeway kefir products offer
more nutritional benefits. Lifeway offers 12 different flavors of
its Kefir beverage, Organic Kefir and SoyTreat (a soy based kefir).
Lifeway recently introduced a series of innovative new products
such as pomegranate kefir, Greek-style kefir, a children's line of
organic kefir products called ProBugs (TM) in a no-spill pouch in
kid-friendly flavors like Orange Creamy Crawler and Sublime Slime
Lime, and a line of organic whole milk kefir. Lifeway also produces
a line of products marketed in US Hispanic communities, called La
Fruta, Drinkable Yogurt (yogurt drinks distinct from kefir). In
addition to its line of Kefir products, the company produces a
variety of cheese products and recently introduced a line of
organic pudding called It's Pudding! Live conference calls will now
be on an annual basis to discuss fiscal full year results. For more
information, contact Lifeway Foods, Inc. at (847) 967-1010 or
e-mail at and visit http://www.lifeway.net/ . This news release
contains forward-looking statements. Investors are cautioned that
actual results may differ materially from such forward-looking
statements. Forward-looking statements involve risks and
uncertainties including, but not limited to, competitive pressures
and other important factors detailed in the Company's reports filed
with the Securities and Exchange Commission. DATASOURCE: Lifeway
Foods, Inc. CONTACT: Ed Smolyansky of Lifeway Foods, Inc.,
+1-847-967-1010 Web Site: http://www.lifeway.net/
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