Lunchables Back-To-School Hotline Helps Families Navigate Mixed-Up School Year
August 25 2020 - 9:00AM
Business Wire
Families can call 1-877-BTS-RULZ for a
choose-your-own-adventure experience with characters Platy &
Jackie
School may look a little different for students this year.
Lunchables, the brand known for bringing mixed up fun to mealtime,
is here to help you navigate the school year on the right foot to
make the new school rules and guidelines more fun and friendly.
Today through September 11, families can call 1-877-BTS-RULZ for
the ultimate choose-your-own-adventure experience that takes them
on a mixed-up journey with the brand’s characters, Platy and
Jackie.
After dialing, families choose whether they’ll start at music or
art class, but from there the journey is up to them! Each choice
leads to twists and turns, like learning a joke or picking out an
awesome mask, to help kids learn the importance of new school rules
like hand washing, mask wearing and social distancing in a fun
way.
“It’s no secret that going back to school has taken on a new
meaning for families and kids this year,” said Rachel Drof,
Marketing Director, Lunchables. “We came up with the idea of
opening the Lunchables New School Rules Hotline to help families
navigate this new normal and start the year off right with a little
mixed up fun.”
In addition to the hotline, Lunchables launched a new creative
campaign on August 17 created by dentsumcgarrybowen titled, “New
School Rules.” Lunchables characters Platy and Jackie guide kids
through the new back-to-school rules with a mixed-up fun twist.
Check out the three new 15-second spots about social distancing,
hand washing and face mask etiquette.
To make new friends with Platy and Jackie and learn more about
the Lunchables New School Rules Hotline, visit Lunchables.com or
follow along on social media via Twitter, Instagram or
Facebook.
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (Nasdaq: KHC). We are one of
the largest global food and beverage companies, with 2019 net sales
of approximately $25 billion. Our portfolio is a diverse mix of
iconic and emerging brands. As the guardians of these brands and
the creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit www.kraftheinzcompany.com or follow us on LinkedIn and
Twitter.
Category: Brand
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Lynne Galia Lynne.Galia@kraftheinz.com
Jenna Perlman Jenna.Perlman@icfnext.com
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