"More Than Just a Cup" purchases to be donated
directly to RMHC Chapters across the U.S.
BURLINGTON, Mass. and FRISCO, Texas, May 11, 2022
/PRNewswire/ -- Keurig Dr Pepper Inc. (NASDAQ: KDP)
announced that its McCafé At Home coffee brand has partnered
with Ronald McDonald House Charities (RMHC) for a multi-year
program to support families with hospitalized children. To launch
the partnership and provide immediate support to RMHC programs,
McCafé At Home is releasing a limited-edition "More Than Just a
Cup" mug, with 100% of the purchase going to RMHC. In addition, the
brand is excited to announce they have partnered with Grammy
award-winning singer and songwriter Meghan
Trainor to amplify the campaign with her wide-reaching fan
base.
McCAFÉ ® AT HOME ANNOUNCES MULTI-YEAR
PARTNERSHIP WITH RONALD McDONALD HOUSE CHARITIES (RMHC)
"When I learned about McCafé At Home's partnership with Ronald
McDonald House Charities, I knew right away that I wanted to be
part of it and help in any way that I can," said Meghan Trainor. "As a new mom, I'm incredibly
passionate about supporting other families, especially those with
hospitalized children when they need it most."
Designed by children who have stayed at Ronald McDonald House
programs across the U.S., the mugs will be available for purchase
exclusively on Keurig.com for $1,800*, with 100% of the purchase being donated
to RMHC. There is a very symbolic and wonderful reason behind
the price of this mug. The average length of stay for a family at a
Ronald McDonald House is 18 days, with the average cost per night
being $100. Therefore, each mug sold
helps support the stay of one family in their time of need.
"McCafé At Home is proud to support Ronald McDonald House
Charities with the launch of the 'More Than Just A Cup' platform,"
said Philip Drapeau, Senior Vice
President for Keurig Dr Pepper. "With this campaign, as well as
many future initiatives, we'll be able to provide support to RMHC
and their powerful mission of keeping families and their children
together."
Additionally, McCafé At Home will donate over $400,000 to the charity in year one and will
supply every RMHC Chapter in the U.S. with Keurig® Brewers and
McCafé At Home K-cup® pods.
"All of us at Ronald McDonald House Charities are proud to
support millions of families throughout their child's medical
journey," said Kelly Dolan, RMHC
Global President and CEO. "We're so grateful to be working so
closely with the McCafé At Home team and appreciate their
generosity in this partnership."
The McCafé At Home "More Than Just a Cup" mug was created to
increase awareness for the work of RMHC, raise more support for the
families who rely on the organization and encourage others to get
involved. As an added incentive for at-home coffee drinkers - and
to bring even more comfort to RMHC families - each purchase will
include a digital coupon code that will restock McCafé At Home
coffee free for one year. The brand will also match one year's
supply to Ronald McDonald House programs. The mug is now available
for purchase for one month only.
Additionally, running now and through the beginning of June, all
McCafé K-Cup® pods on Keurig.com will have a portion of
proceeds donated to RMHC, so everyone can get involved!
** $0.10 per box, up to
$10,000.
About McCafé At Home
Brighten your day with McCafé®, a
simply delicious coffee that keeps the good going. Made with
responsibly sourced 100% Arabica beans. Available nationally in
pods, bags and cans.
About Ronald McDonald House Charities
When families
have a sick child, Ronald McDonald House Charities (RMHC) ensures
they have access to the care and support they need along their
medical journey. There are over 260 RMHC Chapters in 62 countries
and regions around the world.
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SOURCE McCafé At Home