BEIJING, Jan. 17,
2023 /PRNewswire/ -- APEC Women Leadership
Forum, the premier platform on fostering women's economic
empowerment among the 21 economies of the Asia -Pacific Economic
Cooperation (APEC), and JD.com co-launched the "APEC
Report:Observation of Women's Value in Sustainable Consumption and
Production," which adopted extensive surveys and consumption
data to examine the role of women as both producers and consumers
in advancing sustainability.
The report found that women are instinctively leading the green
consumption path with their actions, and their shopping choices
often determine the consumption patterns of each household.
Meanwhile, women demonstrate prominent leadership in driving the
"Sustainability/ SDG / CSR" fields in the corporate world.
Shopping greener "before you know it"
Based on the results of a survey conducted by JD.com's
Consumption and Industry Development Institute on over 2,000
respondents on the topic of responsible consumption, women weigh
"environmentally friendly" as a much higher consideration than men
when considering products. In fact, it is the only factor on which
they outscored men, whereas the latter showed comparatively more
concerns for other factors such as brand, culture, and price.
Interestingly, when being asked about the concept and their
understanding of sustainable consumption, female respondents gave
themselves more moderate ratings than male did, with only 49.75
percent choosing "understand very well" and "understand," while
31.19 percent opted for "not sure." However, their feedback on
actual shopping choices unveiled a stronger tendency towards energy
saving, trade-in, replaceable and recyclable products, especially
in the categories of home appliances, furnishing and decorations,
office supplies, car accessories, footwear, health products and
more. These results demonstrate that women may have a deeper
understanding about the concept of sustainable consumption than
they give themselves credit for, as they are more likely to choose
sustainable products instinctively.
When asked, "Which player is more important in promoting
sustainable consumption?" Forty-four percent of female respondents
chose "consumers" over "product makers" (30 percent), and
"circulators" (27 percent). Female respondents also showed higher
approval of producers for behavior categories including offering
job opportunities, supporting disadvantaged groups, proper waste
handling and more.
Shaping sustainable producers with "SHE Power"
With more and more enterprises setting up the dedicated function
of "Sustainability/ SDG /CSR," the role to implement these
initiatives is mainly led by women, accounting for over 60 percent
in surveyed companies that have set up such dedicated departments,
and 82 percent in other companies that have relevant positions,
according to APEC Women Leadership Forum's research on women
business leaders, in a new attempt to study women's role as
producers in sustainable consumption.
According to the surveys on which the report is based, women
leaders demonstrate stronger focus on long-term value and
innovation for sustainable solutions, with respondents expressing
that they started formulating relevant thinking 6 to 10 years ago
(30 percent). A majority are driven by the factors of "enterprise
development need" (76 percent), "inspired by global trends" (73
percent), and "guided by domestic policies" (73 percent).
The report also noted that it is urgent for the whole society to
enhance awareness of responsible consumption and production amid
global uncertainties in order to continue making progress toward
the Sustainable Development Goal. Meanwhile, how to strike a
balance between the Goal and enterprise ROI, and the lack of
unified ESG standards, talents and corporate capacities, all pose
threats to this course.
As a leading supply chain-based technology and service provider,
JD.com is committed to collaborating with upstream and downstream
partners and the whole society to collectively build a more
productive and sustainable world. JD.com's green supply chain
efforts, known as the "Green Stream Initiative," have so far
engaged more than 300,000 enterprises in carbon reduction
activities ranging from packaging, warehousing, transportation,
product recycling and more. On the demand side, the company
introduced the "Green Impact Initiative" in May 2022, which made nearly a million kinds of
products on its platform more identifiable with
environmentally-friendly labels, in order to raise awareness among
its hundreds of millions users.
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SOURCE JD.com